onQ CMS vs Broadsign compared — retail media capability, Australian support, pricing model, and which enterprise digital signage platform suits Australian retailers in 2026.
onQ CMS vs Broadsign: Enterprise CMS Comparison
onQ CMS and Broadsign are both enterprise-grade digital signage CMS platforms, but designed for different market segments. onQ CMS is Australian-built, Australian-supported, and includes built-in programmatic SSP connectivity to 35+ DSPs, retail media campaign logic, and in-store audio management. Broadsign is a Canadian enterprise CMS primarily used by large out-of-home media owners and transit networks, with a large global install base but limited Australian support infrastructure.
Platform Comparison
| Feature | onQ CMS | Broadsign |
|---|---|---|
| Multi-site screen management | ✓ Yes | ✓ Yes |
| Content scheduling & playlists | ✓ Yes | ✓ Yes |
| API and data integrations | ✓ Yes | ✓ Yes |
| Proof-of-play reporting | ✓ Yes | ✓ Yes |
| Retail media campaign logic | ✓ Yes | No |
| Built-in programmatic SSP | ✓ Yes | No (third-party required) |
| In-store audio management | ✓ Yes | No |
| Australian-owned support | ✓ Yes | No |
| Hardware supply & installation | ✓ Yes | No |
| Pricing model | Per network (contact) | Per screen per month |
Which Should You Choose?
onQ CMS is the better choice for Australian retailers building retail media networks. It is Australian-built, Australian-supported, includes built-in programmatic monetisation, and is part of a vertically integrated hardware-software-services model. Broadsign is better suited to large DOOH media owners and transit networks that do not require retail media campaign logic or in-store audio management.
