Best Retail Media Platforms Australia

Retailers increasingly view stores, websites, apps and digital screen networks as monetisable media assets capable of generating new advertising revenue streams through:

• supplier-funded campaigns
• in-store advertising
• digital shelf media
• audience targeting
• omnichannel advertising
• programmatic retail media
• commerce media ecosystems

As retail media investment accelerates across Australia and globally, businesses are increasingly evaluating retail media platforms based on:

• advertising capability
• in-store infrastructure
• proof-of-play reporting
• analytics
• campaign management
• enterprise CMS capability
• audience measurement
• programmatic integrations
• multi-location deployment capability

At onQ Digital Group, we work closely with retailers, shopping centres, automotive groups and enterprise businesses across Australia deploying:

• retail media screen networks
• enterprise CMS platforms
• LED display infrastructure
• proof-of-play systems
• audience analytics integrations
• retail media workflows
• omnichannel digital signage ecosystems

This guide compares some of the leading retail media platforms used across:

• retail
• ecommerce
• shopping centres
• supermarkets
• convenience
• automotive
• hospitality
• enterprise advertising networks

throughout Australia and globally.

What Is a Retail Media Platform?

A retail media platform is a software and infrastructure ecosystem used by retailers to:

• monetise owned media channels
• manage advertising inventory
• deliver supplier-funded campaigns
• automate media workflows
• manage in-store advertising
• support proof-of-play reporting
• integrate audience analytics
• manage omnichannel advertising

Modern retail media platforms increasingly combine:

• digital signage CMS software
• audience measurement
• analytics
• campaign management
• advertising workflows
• supplier billing
• programmatic advertising
• proof-of-play reporting
• inventory management

into one integrated ecosystem.

Retail media platforms can support:

• ecommerce advertising
• sponsored products
• in-store advertising
• digital signage advertising
• DOOH advertising
• omnichannel campaigns
• audience targeting
• commerce media

Learn more:

• Retail Media Platform Australia
• Best Retail Media CMS Platforms
• Digital Signage Software Australia

Why Retail Media Is Growing Rapidly

Retail media has become one of the fastest-growing areas in advertising because retailers now own:

• first-party customer data
• purchase intent
• physical store environments
• ecommerce ecosystems
• audience engagement infrastructure

Retailers increasingly use retail media to:

• monetise customer traffic
• support supplier-funded advertising
• improve customer engagement
• automate advertising workflows
• increase advertising revenue
• deliver omnichannel campaigns

Retail media growth is being driven by:

• privacy changes
• decline of third-party cookies
• ecommerce growth
• omnichannel shopping behaviour
• advertiser demand for measurable media
• point-of-purchase influence

Retail media is now projected to exceed hundreds of billions globally across:

• ecommerce advertising
• in-store advertising
• commerce media
• omnichannel retail ecosystems

Explore:

• The Future of In-Store Retail Media

Best Retail Media Platforms

onQ Retail Media OS

onQ Retail Media OS is an enterprise retail media and digital signage ecosystem designed for:

• in-store advertising
• retail media monetisation
• enterprise screen networks
• proof-of-play reporting
• campaign scheduling
• audience analytics integrations
• omnichannel media workflows

The platform combines:

• digital signage CMS software
• retail media workflows
• enterprise scheduling
• remote monitoring
• analytics integrations
• proof-of-play systems
• multi-location deployment capability
• LED infrastructure
• support services

through one integrated ecosystem.

Unlike many retail media platforms focused purely on ecommerce advertising, onQ focuses heavily on:

• physical retail environments
• in-store digital signage
• LED display infrastructure
• storefront advertising
• enterprise CMS governance
• multi-site deployment capability

Key strengths:

• integrated infrastructure
• enterprise CMS capability
• Australian deployment expertise
• retail media positioning
• proof-of-play capability
• hardware + software integration
• audience analytics integrations

Learn more:

• Retail Media Platform Australia
• Digital Signage Software Australia
• What is Proof-of-Play?

CitrusAd

CitrusAd is a retail media platform focused heavily on:

• ecommerce advertising
• sponsored products
• onsite retail advertising
• commerce media monetisation

The platform is commonly used for:

• retailer marketplaces
• sponsored product campaigns
• online retail advertising
• supplier-funded ecommerce media

Key strengths:

• ecommerce retail media
• retailer monetisation
• sponsored advertising ecosystems

Potential limitations:

• less focused on physical in-store infrastructure
• limited enterprise digital signage capability

Criteo Retail Media

Criteo Retail Media is a commerce media platform focused on:

• audience targeting
• commerce advertising
• omnichannel campaigns
• ecommerce monetisation
• retail advertising ecosystems

The platform supports:

• audience segmentation
• campaign automation
• commerce media workflows
• retailer monetisation

Criteo is particularly strong for:

• audience targeting
• ecommerce retail media
• omnichannel commerce advertising

PromoteIQ

PromoteIQ is a Microsoft-owned retail media platform designed for:

• sponsored product advertising
• retailer marketplaces
• supplier advertising
• ecommerce retail monetisation

The platform focuses heavily on:

• commerce media
• onsite retail advertising
• advertising automation
• supplier-funded advertising ecosystems

Key strengths:

• marketplace advertising
• ecommerce retail monetisation
• sponsored product infrastructure

Potential limitations:

• less focused on physical retail media infrastructure
• limited in-store digital signage capability

Vistar Media

Vistar Media is a leading programmatic DOOH and retail media advertising platform.

The platform focuses heavily on:

• programmatic advertising
• omnichannel advertising
• audience targeting
• DOOH campaign automation
• media buying
• retail media workflows

Vistar is commonly used across:

• DOOH advertising
• shopping centres
• retail media networks
• enterprise advertising ecosystems

Key strengths:

• programmatic DOOH
• audience targeting
• omnichannel media buying
• advertising automation

Potential limitations:

• not a full enterprise CMS platform
• typically integrated alongside signage software

Koddi

Koddi is a commerce media and retail monetisation platform focused on:

• retailer advertising
• commerce monetisation
• sponsored media
• travel and retail advertising
• ecommerce media workflows

The platform supports:

• commerce monetisation
• supplier-funded advertising
• retail advertising ecosystems
• marketplace media workflows

Koddi is particularly focused on:

• commerce advertising
• monetisation infrastructure
• retailer media ecosystems

Retail Media Platform Comparison Table

Retail Media vs Digital Signage

Digital signage and retail media are closely connected but serve different purposes.

Traditional digital signage primarily focuses on:

• content playback
• communication
• information delivery
• screen management

Retail media platforms expand this into:

• advertising monetisation
• supplier-funded campaigns
• proof-of-play reporting
• audience analytics
• campaign attribution
• media inventory management
• advertiser workflows

Retail media increasingly transforms digital signage networks into:

• monetisable advertising infrastructure
• enterprise media ecosystems
• omnichannel communication platforms

Learn more:

Retail Media vs Digital Signage

What is Proof-of-Play?

In-Store Retail Media Networks

In-store retail media is rapidly becoming one of the fastest-growing categories within:

• retail technology
• DOOH advertising
• enterprise digital signage
• commerce media

Retailers increasingly deploy:

• LED screens
• storefront displays
• transparent LED
• digital shelf edge media
• audio advertising
• shopping centre advertising
• digital menu boards

to support:

• supplier advertising
• customer engagement
• retail media monetisation
• omnichannel advertising campaigns

Explore:

• LED Signage Australia
• Transparent LED Screens Australia
• Digital Signage Australia

Proof-of-Play & Audience Analytics

Proof-of-play reporting has become one of the most important components of modern retail media infrastructure.

Proof-of-play systems validate:

• campaign delivery
• advertising playback
• screen visibility
• advertising compliance
• campaign execution

Audience analytics systems increasingly provide:

• dwell measurement
• audience engagement
• impression estimates
• behavioural analytics
• campaign performance insights

These systems are critical for:

• supplier-funded advertising
• campaign accountability
• advertiser reporting
• media transparency

Learn more:

• What is Proof-of-Play?

Programmatic Retail Media

Programmatic retail media is rapidly transforming how retailers:

• sell advertising
• automate campaigns
• manage media inventory
• optimise audience targeting

Modern retail media platforms increasingly support:

• SSP integrations
• DSP integrations
• automated media buying
• audience targeting
• omnichannel campaign delivery
• programmatic DOOH advertising

Programmatic retail media is becoming increasingly important for:

• supermarkets
• convenience retailers
• shopping centres
• enterprise retailers
• omnichannel advertising ecosystems

Future Trends in Retail Media

Several major trends are shaping the future of retail media platforms, including:

• AI-generated advertising
• audience analytics
• omnichannel attribution
• programmatic advertising
• retail media operating systems
• commerce media ecosystems
• enterprise advertising infrastructure
• cloud-based retail media CMS platforms

Retailers increasingly view retail media infrastructure as:

• advertising infrastructure
• monetisable media inventory
• enterprise communication ecosystems
• omnichannel commerce media platforms

Explore:

• AI Powered Video Automation

Recommended Related Pages

• Retail Media Platform Australia
• Best Retail Media CMS Platforms
• Digital Signage Software Australia
• Digital Signage Australia
• LED Signage Australia
• Transparent LED Screens Australia
• What is Proof-of-Play?