onQ In-Store Audio

The Sound of

Retail media

Turn your in-store speaker network into a fully managed, revenue-generating advertising channel with curated music, campaign scheduling, proof-of-play, and programmatic integration built in.

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In-store audio system in a retail environment

3x

Higher brand recall vs display-only

41%

Audio ad correct brand recall rate

100%

Proof-of-play logged per impression

24/7

Scheduled delivery & monitoring

Platform Capabilities

Five Pillars of

Audio Management

onQ Audio covers every aspect of running a professional in-store audio advertising network from music curation to programmatic monetisation.

Curated Brand Soundscapes

Professionally curated music programmes tailored to your brand identity, customer demographic, and store environment. Daypart scheduling ensures the right energy at every hour from morning commute to peak weekend traffic.

L'Occitane retail digital signage installation by onQ Digital

Audio Ad Campaigns

Deliver brand-funded promotional audio spots, seasonal campaigns, and supplier-funded messages through your store speaker network. Full campaign booking, asset management, dayparting, and proof-of-play reporting included.

Intelligent Scheduling

Rules-based and AI-assisted delivery ensures the right message reaches shoppers at the optimal moment. Frequency capping, priority queuing, and event-based triggers (weather, stock levels, audience data) prevent overplay and protect the shopper experience.

Audio Analytics & Attribution

Real-time dashboards track impression counts, play-through rates, store-by-store performance, and campaign ROI. Every audio ad play is logged with timestamp, store, zone, and duration providing the same accountability as your screen network.

Unified with onQ Platform

onQ In-Store Audio is natively integrated with the onQ CMS and Adflux retail media platform. Manage audio and screen campaigns from the same dashboard, share audience data between channels, and deliver unified cross-channel reports to advertisers.

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Use Cases

Audio Formats for Every

Retail moment

Promotional Audio Ads

Deliver brand-funded spots during peak hours driving impulse purchases and brand recall at the point of decision.

Branded Music Environments

Sell playlist sponsorships allowing brands to own the audio environment during key promotional periods.

National Campaign Activation

Activate campaigns across hundreds of stores simultaneously with store-level targeting and proof-of-play.

Dynamic Offer Ads

Deploy dynamic audio ads that insert real-time pricing, product availability, or personalised offers.

Store Announcements

Use the audio network for operational messaging, event promotions, and store announcements all from the same dashboard.

Programmatic Audio Revenue

Connect unsold inventory to programmatic demand enabling RTB auction-based fill and maximising network yield.

How We Compare

onQ Audio vs

The Alternatives

Unlike standalone audio providers, onQ Audio is part of a fully integrated retail media stack combining screens, audio, analytics, and programmatic monetisation under one platform.

onQ Audio Comparison

Feature	onQ Audio	QSIC	Storeplay
Integrated with digital screens
Proof-of-play reporting
Programmatic audio monetisation
Unified CMS (audio, screens)
AI-driven scheduling & targeting
Audience measurement integration
Scent marketing
Hardware supply & installation
Australian-owned & operated
Retail media network monetisation

Comparison based on publicly available feature information as of March 2026. Features may vary by plan or configuration.

why onq audio

Audio That Works

Harder for You

Integrated, not isolated

Audio campaigns managed alongside your screen network in one unified CMS no separate logins, no siloed reporting.

Proof-of-play accountability

Every impression logged with timestamp, store, zone, and duration the same accountability standard as your screen network.

Fast Activation

Integrates with existing speaker infrastructure. Most networks can be activated within days, not months.

Brand-safe by design

Content compliance controls, approval workflows, and volume limits ensure audio always meets retailer brand and regulatory standards.

Shopper experience first

Frequency capping, daypart controls, and music-to-ad ratio management ensure audio enhances rather than disrupts the shopping experience.

3x

Brand recall lift

41%

Ad recall rate

100%

Proof-of-play

next steps

Ready to Activate

Your Audio Network?

Talk to our team about integrating in-store audio with your existing onQ screen network or activating audio as a standalone retail media channel.

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