onQ Digital’s vision analytics take your digital signage to the next level by providing you with real-time insights into how your audience interacts with your displays. Our advanced analytics tools capture valuable data such as the number of viewers, dwell times, and demographics like age and gender. This allows you to measure the effectiveness of your content and make data-driven decisions that improve customer engagement and boost ROI.

With vision analytics, you can also track foot traffic patterns and customer interaction zones, helping you optimize the placement of your displays and tailor your content to different audiences. This data can inform your content strategy, enabling you to deliver more personalized, relevant messaging that resonates with your target audience. By leveraging these insights, you can continuously refine your digital signage campaigns to ensure maximum impact, driving not only brand awareness but also sales and customer loyalty.


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Through audience demographic data such as age range, gender, and viewer engagement, onQ Measure can dynamically trigger specific content based on set rules and real-world insights. For instance, promotional content tailored to a younger demographic can automatically display when the audience skews younger, while other ads are targeted toward different age groups. This enables advertisers to create highly personalized experiences that resonate with different segments of the audience, optimizing the effectiveness of each ad.

In addition to demographics, onQ Measure allows content scheduling based on specific times of day or peak traffic hours, ensuring that the display aligns with audience behavior and business needs. Morning, afternoon, and evening audiences can experience tailored messaging, with proof-of-play data collected to validate content performance. This data-driven approach ensures that ad placement and timing are informed by audience patterns, maximizing reach and relevance.

onQ Measure also provides valuable proof-of-play reporting, tracking content delivery and performance metrics for analysis. This reporting capability is essential for assessing campaign effectiveness, enabling advertisers to fine-tune their strategies, justify ad spend, and demonstrate ROI to stakeholders. With real-time insights, brands can continuously optimize content strategies, making data-driven adjustments that keep campaigns relevant and impactful.