onQ CMS Digital Signage Software

Your Digital Signage

Control centre

onQ CMS is a cloud-based digital signage platform built for organisations that operate screen networks not just screens. Manage, schedule, monitor, and report across every site from a single governed dashboard.

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‍Unlimited

Users & Roles

Real-Time

Content Updates

35+

DSP Intergrations

100%

Proof-of-play Logged

24/7

Device Monitoring

platform overview

Every Module. One Platform.

Explore each module of the onQ CMS dashboard, from campaign management to proof-of-play reporting.

Your Network at a Glance

The onQ CMS home dashboard surfaces the metrics that matter active screens, campaign status, device health, and proof-of-play all in a single, real-time view. No more manual checks or spreadsheet reconciliation.

Real-time screen status

Campaign performance overview

Devivce health monitoring

Proof-of-play summary

Campaign Management at Scale

Build, schedule, and govern retail media campaigns across your entire screen network. Set date ranges, dayparts, screen targets, and advertiser rules with automated expiry and proof-of-play reporting built in.

Date-Range & daypart scheduling

Advertiser targeting & rules

Automated campaign expiry

Proof-of-play reporting

Total Network Visibility

Monitor every screen across every site from one pane of glass. View live status, last-seen timestamps, content playing, and device health. Proactive alerts flag issues before they become outages.

Live screen status & health

Last-seen & uptime tracking

Remote content verification

Procative fault alerting

Multi-site Governance

Organise your screen estate by site, region, or retail zone. Assign screens to groups, set location-specific content rules, and deploy national campaigns with hyper-local overrides all from a single account.

Site & region grouping

Role-based site access

Location-specific content rules

National & local campaign logic

Drag-and-Drop Playlist Builder

Create unlimited playlists and campaign rotations with drag-and-drop ordering. Structure content by promotion, advertiser, season, or audience then assign to any screen or group in seconds.

Unlimited playlist creation

Drag-and-drop ordering

Brand & supplier rotations

Retail media slot management

Centralised Content Library

Upload images, video, and media assets in seconds. High-resolution files are processed and stored in a structured library with folder and campaign-based organisation. All standard media formats supported.

Fast Bulk upload

Folder & Campaign organisation

All standard media formats

Content tagging & classification

Network-Level Analytics

Understand how your network is performing with campaign-level analytics, screen utilisation data, and audience delivery metrics. Connect to attention analytics for verified impression reporting.

Campaign delivery analytics

Screen utilisation reporting

Audience delivery metrics

Attention analytics intergration

onQ CMS reporting and analytics dashboard

Proof-of-play & Advertiser Reporting

Generate proof-of-play reports, advertiser delivery summaries, and campaign reconciliation exports. Automated reporting reduces manual admin and gives media buyers the verification they need.

Automated proof-of-play

Scheduled Report Delivery

Campaign Reconciliation exports

Advertiser Delivery Summaries

What is onq CMS?

Digital Signage Software Built for Networks, Not Just Screens

onQ CMS is a cloud-based digital signage software platform used to manage, schedule, monitor, and report content across multi-site screen networks. It supports digital signage campaigns, retail media advertising, proof-of-play reporting, screen targeting, and real-time content updates from a central dashboard.

Managing digital signage should be operationally simple, but commercially powerful. onQ CMS combines user-friendly digital signage software with advanced retail media controls, campaign governance, and reporting capability. It is designed for organisations that operate screen networks, not just screens.

Screen Networks

Manage thousands of screens across multiple sites from one dashboard

Campaign Controls

Schedule, target, and govern campaigns with full advertiser accountability

Retail Media

Built-in retail media features for monetisation and advertiser reporting

API Intergrations

Connect to POS, data systems, and third-party platforms seamlessly

Platform Features

Everything your network Needs

onQ CMS combines operational simplicity with commercial power, from content scheduling to programmatic monetisation.

Instant Content Updates

Push content changes across your entire screen network in seconds. No manual screen-by-screen deployment one click updates every location simultaneously.

Screen Targeting & Zones

Deploy content to individual screens, groups, regions, or retail media zones. National campaigns and hyper-local messaging from the same platform.

Proof-ofPlay Reporting

Every content play is logged with timestamp, screen ID, and duration. Automated reports give advertisers and internal stakeholders verified delivery data.

API & Data Intergrations

Connect onQ CMS to POS systems, product databases, and third-party data sources. Menu boards, price displays, and promotions update automatically from live data.

Unlimited Users & Roles

Add unlimited users with role-based access controls. Separate permissions for content managers, campaign operators, advertisers, and network administrators.

Campaign Governance

Content validity controls ensure campaigns only run within approved windows. Start/end dates, expiry rules, and advertiser restrictions enforced automatically.

Ai & Context-Aware Automation

Adjust content delivery based on time, audience patterns, demand signals, or campaign triggers. Improve engagement while reducing manual intervention.

Device Health Monitoring

Proactive monitoring flags device issues before they become outages. Live status, last-seen timestamps, and remote diagnostics for every screen in your network.

core CMS workflow

From Upload to On-Screen in Minutes

Four steps from content upload to live deployment across your entire network.

Upload Content Fast

Upload images, video, and media assets into the digital signage CMS in seconds. High-resolution files are processed and stored in a structured content library. Folder and campaign-based organisation keeps creative assets easy to manage at scale.

Build Playlists & Rotations

Create unlimited playlists and campaign rotations using drag-and-drop ordering. Structure content by promotion, advertiser, season, or audience. Playlists can function as brand rotations, supplier campaigns, retail media slots, or promotional loops.

Schedule Campaigns

Schedule playlists and campaigns by date, time, daypart, or campaign window. Perfect for retail media buys, seasonal promotions, and launch events. Features include time-of-day scheduling, date-range campaigns, automated expiry, and daypart retail media slots.

Assign to Screens & Zones

Deploy content to individual screens, groups, regions, or retail media zones. Assignment is completed in a few clicks through the CMS dashboard. Supports both national campaigns and hyper-local messaging strategies.

API & Data Intergrations

Content That Updates Itself

Digital signage content can be connected directly to POS and operational systems. Menu boards, price displays, and product promotions update automatically based on live data, without manual intervention.

Content tagging enables structured organisation by campaign, advertiser, product category, season, or objective. Tagged assets can be automatically triggered into rotations based on campaign rules, improving retail media campaign automation, seasonal content switching, and promotion eligibility logic.

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POS System Integration
Real-Time Price Updates
Best-Seller Highlighting
Promotion Logic
AI Context-Aware Triggers
Dynamic Content Rules

POS-Connected Content

Menu boards, price displays, and product promotions update automatically from live POS data. Ideal for QSR, grocery, and high-turnover retail environments.

Content Tagging & Classification

Tag assets by campaign, advertiser, product category, season, or objective. Automated triggers fire content into rotations based on campaign rules.

Ai & Content Aware Automation

Adjust content delivery based on time, demand, audience patterns, or campaign triggers. Improve engagement while reducing manual intervention.

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Programmatic SSP

Why the onQ SSP Is Superior

A concise comparison for retail media monetisation and programmatic DOOH.

True Multi-DSP Access

Most SSPs connect to 3, 6 DSPs. onQ SSP connects to 20+ DSPs globally including Criteo, Zitcha, The Trade Desk, Yahoo, Amobee, and Google DV360 creating a massively expanded buyer pool and lifting CPMs 30 to 80% vs waterfall models.

Superior RTB Auction Logic

True Real-Time Bidding with a unified auction engine. Every impression enters a live auction, all 20+ DSPs bid simultaneously, and the highest bid always wins. Dynamic price discovery ensures market value not a pre-set price.

No Channel Conflicts

onQ SSP is neutral. It does not own any screens, does not operate a competing network, and does not create conflicting commercial incentives. 100% of demand is treated equally with no bias and no hidden margin.

Designed for Retal Media

Supports retail zones, category aisles, dwell time, product-level targeting, daypart vs dwellpart bidding, SKU-category mapping, and in-store brand safety aligned to supermarkets, pharmacy, big box retail, and FMCG.

Programmatic SSP

onQ SSP vs Vistar vs Broadsign vs Hivestack/Perion

A concise comparison for retail media monetisation and programmatic DOOH.

Criteria	onQ SSP	Vistar Media	Broadsign / Place Exchange	Hivestack / Perion
Positioning	Neutral mediation / header bidding layer yield maximisation across multiple DSPs	Full-stack DOOH platform (DSP + SSP + ad server)	CMS + SSP powerhouse with deep integrations and large DSP ecosystem	Full-stack DOOH adtech (DSP, SSP, measurement, curation)
Auction Model	True RTB mediation across all connected DSPs → highest clearing price per slot	Strong DSP/SSP RTB but vertically integrated	RTB via Reach + Place Exchange but within its own ecosystem	Full-stack RTB, but with commercial conflicts across buy/sell/data
Multi-DSP Access	20+ DSPs simultaneously creates competition, improves CPMs	Broad DSP access but often prioritises buyers within their ecosystem	Broad DSP access but often prioritises buyers within their ecosystem	Broad DSP access but often prioritises buyers within their ecosystem
Conflicts of Interest	No owned media, no DSP bias, no CMS lock-in	Vertically integrated natural incentives to optimise for their own stack	Vertically integrated natural incentives to optimise for their own stack	Vertically integrated natural incentives to optimise for their own stack
Retail Media Suitability	Ideal for in-store networks — retailer's CMS stays in control, SSP maximises yield	Excellent demand pipes but less flexible as control shifts into their platform	Excellent demand pipes but less flexible as control shifts into their platform	Excellent demand pipes but less flexible as control shifts into their platform
Commercial Transparency	Clear structure, no hidden margin stacking, higher % retained by retailer	Standard SSP/DSP fee stack (15 to 30% SSP + 10 to 25% DSP)	Standard SSP/D

Neutral, retailer-first infrastructure. onQ SSP is designed to maximise yield without forcing you into a closed ecosystem.

FAQ's

Common Questions

What is onQ CMS digital signage software?

onQ CMS is a cloud-based digital signage software platform that enables centralised management, scheduling, monitoring, and reporting of content across multi-site screen networks. It supports retail media advertising, proof-of-play reporting, precise screen targeting, and real-time content updates through a single dashboard, optimising campaign effectiveness.

What makes onQ CMS different from standard digital signage software?

onQ CMS stands apart by integrating traditional digital signage management with advanced retail media campaign controls, advertiser reporting, and API data integrations. Designed specifically for enterprise-scale multi-site screen networks, it offers network-level monitoring and governance that standard digital signage software typically lacks.

What can onQ CMS manage?

onQ CMS manages a comprehensive range of digital signage components including screen networks, content playlists, campaign scheduling, retail media campaigns, and screen groupings by region. It also handles proof-of-play logs, device health monitoring, and data-driven triggers to ensure dynamic and targeted content delivery across multiple sites.

Is onQ CMS suitable for retail media networks?

Yes, onQ CMS is specifically built to support retail media networks with features such as campaign scheduling, advertiser targeting, proof-of-play reporting, and comprehensive screen inventory management. These tools empower retailers to effectively monetise their digital signage assets while maintaining brand governance and delivering measurable audience engagement.

Can onQ CMS connect to POS and data systems?

Yes, onQ CMS offers robust API integrations that connect seamlessly with POS systems, product databases, and various third-party data sources. This capability enables dynamic updates for menu boards, price displays, and promotional content, ensuring your digital signage reflects live data accurately and enhances the customer experience.

How many users and screens can onQ CMS support?

onQ CMS is designed to scale effortlessly, supporting unlimited users with granular role-based access controls. It can manage networks ranging from a single site to extensive national deployments with thousands of screens, providing centralised real-time control over content, campaign scheduling, and reporting across multi-site screen networks.

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Ready to See onQ CMS in action?

Book a live demo and see how onQ CMS can transform your screen network into a governed, scalable retail media channel.

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