Know Your Audience.
Prove Your Impact.
Protect their privacy.
onQ Digital offers two purpose-built audience analytics solutions for in-venue digital signage networks one camera-based, one camera-free. Both are privacy-safe, Australian Privacy Act compliant, and built to give advertisers, retailers, and venue operators the audience intelligence they need to make every screen count.
Your Screens Are Running. But Do You Know Who's Watching?
COATRO integrates with vision analytics digital media systems to deliver relevant and timely content to an audience at the exact time they are in front of a screen, creating a meaningful experience.
Two Solutions. One Privacy-First Standard.
onQ Digital offers two distinct audience analytics solutions, each designed for a different deployment context. Both operate on a privacy-by-design architecture, both are compliant with the Australian Privacy Act 1988 (Cth), and both integrate natively with the onQ Retail Media OS for unified reporting.
onQ Attention Analytics
A camera-based platform that uses AI and computer vision to anonymously measure who is watching your screens delivering verified impressions, demographic insights, dwell time, and dynamic content triggering. All processing happens at the edge; no images, biometric data, or PII are ever captured or transmitted.
Content at the Right Opportunity
COATRO integrates with vision analytics digital media systems to deliver relevant and timely content to an audience at the exact time they are in front of a screen, creating a meaningful experience.
All measurement is delivered against the COFFEE framework the industry-standard model for in-store digital media measurement.
C- Content Impressions
O -Opportunity to See
F - Frequency
F - Footfall
E - Engagement
E - Effectiveness
TRUSTe Certified, ISO 27001, GDPR Compliant, Privacy Act 1988
Anonymous Audience Measurement
A core vision analytics use case that uses advanced vision AI technology to anonymously detect people, converting human data to metric data whilst ensuring that no identity information is taken.
onQ Audience Measurement
Uses the IAB Play-Presence-Pairing model to deliver verified impression data across your entire screen network with no cameras, no hardware investment, and no site visits required.
Deploy verified impression measurement across your entire screen network with zero hardware investment and no site visits required.
Security & Data Architecture
onQ audience measurement is built on a cloud-oriented, serverless framework hosted on AWS and Microsoft Azure designed to be interoperable with digital and out-of-home (OOH) standards while prioritising a privacy-by-design approach.
Which option is right for you?
Choose Attention Analytics if you need:
- Deep demographic data for premium CPM justification
- Content effectiveness measurement (views, glances, viewthroughs)
- Dynamic content triggering based on audience rules (COATRO)
- Flagship location measurement with maximum data depth
- Retail media network monetisation at scale
Choose Audience Measurement if you need:
- Rapid network-wide deployment with no hardware investment
- Verified impressions across thousands of screens immediately
- No site visits, remote OTA installation only
- IAB-compliant impression data for advertiser reporting
- Privacy-safe measurement with zero camera infrastructure
What Neither Solution Ever Does
Both onQ audience analytics solutions are built on a privacy-by-design architecture. The following protections are absolute they are not configuration options, they are architectural constraints baked into the platform from the ground up.
No images captured or stored
No biometric identifiers collected
No data sold to third parties
No persistent visual records created
No faces recognised or analysed
No names, emails, or phone numbers
No individual tracking across sessions
No personally identifiable information retained
Regulatory compliance: Both solutions adhere to the Australian Privacy Act 1988 (Cth), GDPR, CCPA/CPRA, and the IAB Viable In-Store Measurement Framework.
Built for Every In-Venue Environment
onQ audience analytics solutions are deployed across Australia's leading retail, commercial, and entertainment environments.
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Built for Every In-Venue Environment
onQ audience analytics solutions are deployed across Australia's leading retail, commercial, and entertainment environments.
onQ audience analytics is widely used across diverse Australian industries including retail and supermarkets, shopping centres, automotive dealerships, corporate offices, fitness centres, and hospitality venues. These solutions provide valuable insights into customer behaviour and engagement, supporting brands and operators in optimising their digital signage and retail media strategies.
onQ provides comprehensive reporting for audience measurement through the Retail Media OS dashboard, offering real-time and historical data on impressions, dwell time, attention time, reach, and content effectiveness. Reports can be exported in XLS or CSV formats, accessed via REST API, or integrated directly with business intelligence tools like Tableau and Power BI for deeper analysis.
No, onQ Attention Analytics does not use facial recognition technology. It employs computer vision to detect faces and estimate demographic attributes without identifying or storing any biometric data. All visual data is processed locally at the edge and raw imagery is immediately discarded to maintain privacy and compliance.
Yes, onQ Audience Measurement is designed with privacy by design principles and complies with the Australian Privacy Act 1988 (Cth). It estimates audience presence using passive Bluetooth signal detection without collecting personal information, operating outside most Privacy Act obligations. Additionally, it aligns with GDPR and the IAB Viable In-Store Measurement Framework to ensure robust privacy standards.
Attention Analytics uses camera technology to provide rich audience data including demographics, dwell time, attention time, and dynamic content triggering, offering deep insights into customer engagement. In contrast, Audience Measurement is camera-free, relying on passive Bluetooth detection to deliver verified impressions, reach, and dwell time across large screen networks without additional hardware or site visits.
Yes, these solutions complement each other and can be deployed together for enhanced insights. Many clients use camera-based Attention Analytics at flagship sites for detailed audience intelligence, while deploying camera-free Audience Measurement across broader networks for scale. Both integrate seamlessly within the onQ Retail Media OS for unified campaign scheduling, reporting, and proof-of-play.
Audience Measurement utilises passive Bluetooth detection to anonymously identify mobile devices near digital signage screens, avoiding the need for cameras. By applying the IAB Play-Presence-Pairing model, it correlates content play events with audience presence data to deliver verified impression counts compliant with industry standards for out-of-home media measurement.
Audience Measurement can be deployed rapidly, typically within days of contract finalisation, using over-the-air updates to existing onQ media players. This approach requires no physical site visits, hardware installation, or changes to network infrastructure, enabling fast and cost-effective activation across your digital signage network.
Ready to Measure What Matters?
Speak with our team about onQ audience analytics. We'll help you choose the right solution for your environment, your budget, and your compliance requirements and get you measuring verified impressions within weeks.
Digital signage, CMS software, retail media platforms, analytics, and managed services across Australia.
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