Retail Media
Operating System
A vertically integrated platform that transforms physical venues into governed, monetisable media networks at enterprise scale.
Digital Signage
The Foundation of Brilliant Visual Delivery
Media-grade hardware engineered for reliability and impact. From high-brightness indoor LED and LCD panels to transparent LED and weatherproof outdoor displays, onQ Screen delivers stunning visual experiences in any environment specified, procured, installed, and commissioned by onQ Digital across Australia.
onQ CMS
The Central Nervous System
The operating system for governance, scheduling, and proof-of-play. Centralised content management with unlimited users, proactive device monitoring, and advanced reporting all from a single pane of glass. Built for multi-site retail environments with role-based access and automated campaign trafficking.
Audio Integration
Multi-Sensory Experiences, Unified
Synchronize background music, audio advertising, and screen content to create immersive, multi-sensory campaigns with dayparting, dynamic scheduling, and brand-safe curation across every zone of your venue.
Programmatic SSP
Unlock Revenue at Scale
Our proprietary Supply-Side Platform connects your screen network to over 35 demand-side platforms through a unified real-time bidding auction. Maximise yield with managed or self-service monetisation, private marketplace deals, and advanced yield management turning your venue into an addressable retail media channel.
Audience Analytics
Measure What Matters
Dual-mode analytics combining mobile phone Bluetooth proximity data and cutting-edge vision analytics via cameras. Understand shopper presence, prove attention, and measure content effectiveness with IAB-compliant Play-Presence-Pairing metrics delivering verified impression data to media agencies.
Services
End-to-End Enablement
From initial concept to national deployment and beyond. Our services team provides design, fabrication, installation, onboarding, training, and ongoing strategic support including dedicated account management, quarterly business reviews, and 24/7 device monitoring with proactive maintenance.
Sales
Expert Media Sales Representation
Maximising revenue from your digital screen network requires a strategic approach to media sales. onQ Digital provides expert media sales representation, helping you monetise your screens by offering ad space to brands and suppliers. Our team works closely with you to develop advertising packages that appeal to potential advertisers while aligning with your brand's values and goals.
Maximum Yield.
Without Losing Control.
onQ's programmatic layer connects to 35+ DSPs globally and operates a true unified Real-Time Bidding auction engine, not a waterfall model.
A Fundamental Difference
Most platforms connect to 3, 6 DSPs and rely on fixed-price or waterfall auction models, which limit competition and suppress yield.
onQ connects to 35+ programmatic DSPs globally and operates a true unified Real-Time Bidding (RTB) auction engine, where every impression enters a live auction, all DSPs bid simultaneously, and the highest bid always wins.
Governance Still Comes First
- Private marketplace activation only
- Advertiser and category whitelisting
- Creative and audio-script approval workflows
- Daypart, zone, and frequency controls
- Real-time kill-switch at CMS level
Programmatic is positioned as yield enhancement, not dependency.
30-80%
CPM uplift vs waterfall-based models
35+
Programmatic DSPs connected globally
100%
Simultaneous bidding, true RTB auction
Your Entire Owned Media Ecosystem.
One Platform.
With onQ's omnichannel retail media platform in place, retailers gain a full-fledged retail media operating system, selling advertising across every owned media channel.
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AI-Driven Optimisation
Campaign delivery and placement are continuously optimised using AI/ML to increase relevancy for customers, improve ROAS for advertisers, and maximise yield for the retailer.
Beyond technology, onQ provides ongoing consulting and commercial support, working closely with retailers to grow advertiser adoption, improve packaging and pricing, and increase recurring media revenue over time.
Commercial Impact
- Larger average deal sizes
- Higher effective CPMs through bundled reach
- Improved campaign performance and retention
- Stronger renewals and longer-term commitments
- A shift from 'test budgets' to always-on media spend
The venue evolves from a place where ads run, into a media owner with a scalable, repeatable revenue engine.
Individually Valuable.
Together, Irreplaceable.
Each capability has standalone value. Together, they form a defensible, compounding ecosystem that no single competitor can replicate.
Most competitors offer one or two layers. onQ delivers the entire media stack, fully integrated.
That integration - screen hardware, CMS, in-store audio, advanced programmatic monetisation, omnichannel media, and attention analytics - is not just valuable.
It is extremely hard to replicate.
Strategic Outcomes
- Higher CPMs across visual + audio
- New recurring SaaS + media revenue streams
- Stronger advertiser retention
- Enterprise-grade governance
- Scalable across hundreds of locations
- Increased valuation multiple vs signage-only or audio-only platforms
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Frequently asked questions
The onQ Retail Media OS is ideal for a wide range of venue operators looking to establish or expand retail media networks. This includes grocery and supermarket chains, shopping centres, automotive dealerships, fitness and leisure centres, specialty retail chains, and any multi-site operators with existing screen infrastructure. Its flexibility supports diverse environments requiring centralised digital signage and campaign management.
Yes, the onQ Retail Media OS is built for seamless integration with existing enterprise systems. Its CMS supports API connections to point-of-sale, inventory, pricing, and other retail platforms, while the programmatic SSP layer links to over 35 demand-side platforms. Audience Analytics also integrates with Bluetooth proximity and vision analytics systems, enabling comprehensive measurement and reporting.
Unlike traditional digital signage that primarily focuses on content playback, onQ’s platform offers a comprehensive retail media operating system. It combines media-grade infrastructure, centralised governance, programmatic monetisation, dual-mode audience analytics, and strategic managed services. This transforms venues into monetisable media networks with real-time control and proof-of-play, rather than just display networks.
The onQ Retail Media OS is built on seven integrated layers that work together to deliver a comprehensive retail media solution. These include Digital Signage hardware for high-quality media display, the onQ CMS for centralised content governance and campaign scheduling, and Audio Integration to enhance multi-sensory engagement. Additionally, it features a Programmatic SSP for scalable automated revenue, Audience Analytics for detailed measurement and proof-of-play, managed Services for full operational support, and a dedicated Sales layer to manage media sales and advertiser relationships.
A retail media operating system is a fully integrated platform that unites digital signage hardware, CMS software, programmatic monetisation, and audience measurement into a single governed solution. It enables venue operators to transform physical locations into scalable, revenue-generating media networks with centralised control and real-time reporting, going beyond traditional digital signage by incorporating end-to-end media infrastructure and strategic services.
The Wedge to Expand to Own model is a strategic framework guiding clients through progressive adoption of onQ’s platform. It starts with digitising venues via foundational screen infrastructure and CMS, then expands to include monetisation and measurement capabilities. Ultimately, clients fully own the media infrastructure stack by embedding audience analytics and strategic services, supported by expert media sales to maximise advertising revenue.
Turn Your Venues into
Media Networks
The onQ Retail Media OS is the single platform you need to unify, manage, monetise, and measure your entire in-venue media ecosystem.
Digital signage, CMS software, retail media platforms, analytics, and managed services across Australia.
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