Project Case Study

MIMCO, Chadstone Shopping Centre LED Screen Integration

onQ Digital partnered with MIMCO to integrate high-resolution LED screens into their Chadstone retail environment. The project aimed to enhance customer engagement and brand storytelling through dynamic, visually captivating content, resulting in an elevated, immersive shopping experience.

Chadstone, Melbourne, VIC 2024

MIMCO Chadstone Shopping Centre LED Screen Integration digital signage installation by onQ Digital Group

What was needed

The Challenge

MIMCO, a renowned Australian accessories brand, sought to elevate its in-store retail experience at Chadstone Shopping Centre. The challenge was to integrate dynamic, visually captivating content that would enhance customer engagement and align with the brand's innovative and fashion-forward identity.

How we delivered

The Solution

onQ Digital delivered a cutting-edge digital signage solution for MIMCO, installing high-resolution LED screens strategically throughout their Chadstone retail space. This integration, powered by onQCMS, enabled dynamic content showcasing product features, promotional campaigns, and brand storytelling, creating an immersive and adaptable visual experience.