Project Case Study

David Jones, Sydney CNY Signage

onQ Digital partnered with David Jones Sydney to create an immersive digital signage experience for their Chinese New Year celebrations. We designed and installed a bespoke network of high-resolution screens, enhancing the festive atmosphere and engaging customers with dynamic cultural content. The project successfully elevated the in-store experience, driving foot traffic and celebrating the cultural event.

Sydney, NSW 2024

David Jones, Sydney CNY Signage digital signage installation by onQ Digital

What was needed

The Challenge

David Jones Sydney sought to create a captivating in-store environment for Chinese New Year, requiring a digital signage solution that could display vibrant, culturally relevant content. The challenge was to integrate a flexible and high-impact system that would resonate with shoppers and enhance the festive retail experience.

How we delivered

The Solution

onQ Digital delivered a comprehensive digital signage solution for David Jones Sydney, featuring multiple high-resolution LED screens strategically placed throughout the store. The installation included a central Fine-Pitch COB LED video wall, complemented by smaller interactive kiosks and transparent LED film displays. All content was managed via onQCMS software, allowing for seamless scheduling and real-time updates of festive visuals and promotions.

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project summary

Project Highlights

Immersive CNY Experience

Created a vibrant, culturally rich atmosphere with dynamic digital content.

Strategic Screen Placement

High-resolution LED screens and a central video wall enhanced visibility and engagement.

onQCMS Integration

Enabled flexible content management and real-time updates for promotions and cultural narratives.

Enhanced Customer Engagement

Drove foot traffic and improved the overall shopping experience during the festive period.

"David Jones has been working with onQ for over five years and more recently partnering with onQ on our Retail Media Strategy, with the launch of David Jones Amplify™. Myles and the onQ team have been very strategic, responsive, flexible and resourceful in providing solutions for our Retail Media Strategy. I personally have found onQ a fantastic partner, providing excellence pricing and diligent service to all of the key teams at David Jones. I would highly recommend onQ as a partner for any instore digital solution".

James Hollerman

Chief Marketing Officer, David Jones

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