Project Case Study

Bunnings, Hammer Media Retail Signage Rollout

onQ Digital partnered with Bunnings to implement a nationwide digital signage network, deploying 300 high-quality LCD screens and freestanding digital kiosks across 150 warehouses. This initiative modernised the in-store experience, enabling dynamic content delivery and integrating with Bunnings' Hammer Media retail network to boost customer engagement and unlock new revenue streams.

Australia Wide 2024

Bunnings Hammer Media Retail Signage Rollout digital signage installation by onQ Digital Group

What was needed

The Challenge

Bunnings sought to modernise its in-store communication strategy and enhance the customer experience across its extensive national network. The challenge involved deploying a scalable, high-quality digital signage solution capable of dynamic content delivery and integration with a new retail media platform to drive engagement and generate additional revenue.

How we delivered

The Solution

onQ Digital delivered a comprehensive digital signage solution for Bunnings, including the supply and installation of 300 high-quality LCD screens and freestanding digital kiosks across 150 warehouses nationally. The deployment was seamlessly integrated with onQCMS for content management and enabled the foundational infrastructure for Bunnings' Hammer Media retail network, facilitating programmatic monetisation and advanced analytics.

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project summary

Project Highlights

National Rollout

300 screens deployed across 150 Bunnings warehouses Australia-wide, ensuring consistent brand messaging.

Enhanced Customer Engagement

Dynamic content delivery via LCD screens and kiosks improved in-store experience and communication.

Retail Media Monetisation

Integration with Hammer Media transformed screens into a programmatic advertising platform, creating new revenue opportunities.

Seamless Integration

onQ Digital's solutions aligned with Bunnings' mission for an informative and seamless shopping journey.

"Myles and the OnQ Digital team have been key partners for Bunnings, supporting the launch of our retail media network, Hammer Media. The team delivered our initial screens roll out of 300 screens in 150 Warehouses, on schedule and to budget; their expertise and responsiveness made it a seamless process with minimal impact on store operations. We look forward to working with them as we continue to grow.

James Rogers

Retail Media Product Manager, Bunnings Group

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