Solution

onQ Digital delivered a tailored combination of display technologies, each serving a specific purpose within the dealership:

LED Screen

• High-Impact Visual Presence: The LED screen delivers bold, dynamic content that captures attention and reinforces Essendon Ford’s brand identity.
• Showcase Promotions & Vehicles: Ideal for highlighting campaigns, featured vehicles, and brand messaging with vibrant colour and motion.
• Premium Finish: The seamless LED format enhances the modern look and feel of the showroom.

LCD Screens

• Targeted Content Delivery: LCD screens were strategically positioned to display vehicle specifications, offers, finance options, and brand content.
• Clarity & Consistency: High-resolution displays ensure content remains sharp and readable in a brightly lit showroom environment.
• Flexible Messaging: Easily updated content allows Essendon Ford to keep messaging relevant and timely.

Touch Kiosk

• Interactive Customer Experience: The touch kiosk empowers customers to explore vehicle models, features, and offers at their own pace.
• Self-Guided Engagement: Reduces wait times and enhances the showroom journey through intuitive, user-friendly interaction.
• Sales Support Tool: Complements staff interactions by providing instant access to detailed information.

Impact

The integrated digital solution has delivered measurable benefits across the dealership:

• Enhanced Showroom Experience: Digital displays create a more engaging and immersive environment.
• Improved Customer Engagement: Interactive and dynamic content keeps customers informed and involved.
• Stronger Brand Presence: High-quality visuals reinforce Essendon Ford’s premium positioning.

Key Takeaways

• Project Type: Automotive Digital Signage & Interactive Installation
• Technology Used: LED Screen, LCD Screens, Touch Kiosk
• Outcome: A modern, engaging showroom experience that supports both branding and customer interaction
• Client Benefit: Increased engagement, improved information accessibility, and a future-ready digital environment

This project highlights onQ Digital’s ability to deliver tailored, high-impact digital signage solutions for the automotive sector.
On time. On point. On budget. onQ.‍