Project Case Study

Essendon Ford, Automotive Digital Signage

onQ Digital partnered with Essendon Ford to implement a fully integrated digital signage solution for their Melbourne showroom. The project addressed the need for a modern, engaging customer experience by installing high-impact LED screens, strategically placed LCD displays, and interactive touch kiosks, resulting in elevated brand presence and improved customer interaction.

Melbourne, VIC 2024

Essendon Ford, Automotive Digital Signage digital signage installation by onQ Digital

What was needed

The Challenge

Essendon Ford sought to modernise its showroom environment and enhance the customer journey, needing a dynamic solution to showcase vehicle offerings and promotions effectively while improving engagement in a competitive automotive market.

How we delivered

The Solution

onQ Digital delivered a tailored digital signage ecosystem for Essendon Ford, comprising a prominent LED screen for high-impact visuals, multiple LCD screens for targeted content delivery, and an interactive touch kiosk for self-guided exploration. This comprehensive installation transformed the dealership into a dynamic, interactive space.

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project summary

Project Highlights

Integrated Digital Ecosystem

Seamless blend of LED, LCD, and interactive technologies for a cohesive showroom experience.

Enhanced Customer Engagement

Interactive kiosks and dynamic displays empower customers and reduce wait times.

Modernised Showroom

High-impact visuals and premium finishes elevate Essendon Ford's brand identity.

Flexible Content Management

Easy updates ensure messaging remains relevant and timely.

onQ products

Products Used

LED Screens product thumbnail by onQ Digital Group

LED Screens

Commercial-grade LED screens and LED video walls for enterprise retail, corporate and outdoor environments.

Freestanding Touch Screen Kiosk product thumbnail by onQ Digital Group

Freestanding Touch Screen Kiosk

Premium freestanding touch screen kiosks for enterprise self-service, wayfinding and retail media engagement.

LCD High Brightness Window Displays digital signage by onQ Digital

LCD High Brightness Window Displays

Premium 2,500-5,000 nit LCD commercial displays engineered for brilliant visibility in sun-facing retail windows.

LED Screens COB (Chip-on-Board) product thumbnail by onQ Digital Group

LED Screens COB (Chip-on-Board)

Experience ultra-fine pitch COB LED technology for premium, close-viewing enterprise digital signage installations.

LED Retail Signage, Q Series product thumbnail by onQ Digital Group

LED Retail Signage, Q Series

Q Series indoor LED video wall signage for vivid, premium retail media and enterprise environments.

Freestanding LCD Digital Kiosks digital signage by onQ Digital

Freestanding LCD Digital Kiosks

Premium freestanding LCD digital kiosks for enterprise indoor and semi-outdoor deployments.

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