Project Case Study

BMW Southbank, Digital Signage Installation

onQ Digital partnered with BMW Southbank to elevate their showroom experience in Melbourne. The project involved the design and installation of a sophisticated P4mm LED digital signage solution, transforming the space into a dynamic and engaging environment for customers.

Southbank, Melbourne, VIC 2024

BMW Southbank Digital Signage Installation digital signage installation by onQ Digital Group

What was needed

The Challenge

BMW Southbank sought to modernise its showroom, requiring a high-impact visual solution to showcase vehicles and brand messaging effectively. The challenge was to integrate advanced digital displays seamlessly into the premium automotive environment, ensuring both aesthetic appeal and robust performance.

How we delivered

The Solution

onQ Digital engineered and deployed a custom P4mm LED digital signage solution for BMW Southbank. This included the supply and installation of a high-resolution P4mm LED display, integrated with onQCMS software for dynamic content management, ensuring a sleek and powerful visual presence within the showroom.