Project Case Study

7-Eleven, Storefront Digital Signage Upgrade

onQ Digital collaborated with 7-Eleven Australia to implement a significant storefront digital signage upgrade. This involved deploying advanced LCD Ultra High Brightness Double-Sided Window Displays to enhance brand visibility, attract foot traffic, and improve in-store customer engagement across their national network.

7-Eleven Storefront Digital Signage Upgrade digital signage installation by onQ Digital Group
What was needed

The Challenge

7-Eleven sought to elevate its storefront presence and marketing effectiveness in a competitive 24/7 retail environment. The challenge was to implement a robust digital signage solution capable of attracting passersby and engaging customers inside stores, even under harsh Australian sunlight conditions.

7-Eleven logo - onQ Digital client
How we delivered

The Solution

onQ Digital delivered and installed LCD Ultra High Brightness Double-Sided Window Displays, featuring a 3,000 nit outward-facing screen for maximum visibility in direct sunlight and a 1,000 nit inward-facing screen for optimal in-store clarity. This solution, powered by onQCMS, ensures dynamic content delivery and 24/7 performance, aligning with 7-Eleven's operational model.

7-Eleven Storefront Digital Signage Upgrade results video thumbnail by onQ Digital Group
project summary

Project Highlights

Enhanced Storefront Visibility

Outward-facing 3,000 nit displays ensure content remains visible even in direct sunlight, capturing attention 24/7.

Improved In-Store Engagement

Inward-facing 1,000 nit displays deliver clear, compelling content to influence purchase decisions.

Dual-Sided Marketing Impact

Tailored content delivery to both external and internal audiences maximises promotional reach and effectiveness.

Seamless Integration

Sleek display design blends with store aesthetics, ensuring a modern and professional appearance.

next steps

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