Project Case Study

Chadstone Shopping Centre, Transparent LED Digital Signage

onQ Digital partnered with Chadstone Shopping Centre to implement an innovative transparent LED digital signage solution. This project addressed the need for dynamic visual merchandising that engaged shoppers while maintaining clear views into stores, resulting in enhanced aesthetic appeal and flexible content delivery.

Melbourne, VIC 2026

Chadstone Shopping Centre Transparent LED Digital Signage digital signage installation by onQ Digital Group

What was needed

The Challenge

Chadstone Shopping Centre, a premier retail destination in Melbourne, sought an advanced digital signage solution to elevate visual merchandising and captivate shoppers. The primary challenge was to deploy impactful displays in high-traffic areas that would not obstruct views into stores, preserving the open and inviting retail environment.

How we delivered

The Solution

onQ Digital delivered a bespoke solution by installing Transparent LED Adhesive Film on key storefront windows throughout Chadstone. This innovative product provided high-transparency digital displays, allowing for dynamic content showcase without impeding natural light or store visibility. The system was seamlessly integrated with onQCMS, enabling Chadstone staff to manage and update promotional content effortlessly.