Project Case Study

ANZ, Transparent LED Film Integration

onQ Digital partnered with ANZ to modernise their historic Gothic Branch in Melbourne. The project involved integrating Transparent LED Film to deliver dynamic digital signage, enhancing customer engagement while meticulously preserving the branch's iconic architectural heritage and natural light.

Melbourne, VIC 2024

ANZ Transparent LED Film Integration digital signage installation by onQ Digital Group

What was needed

The Challenge

The ANZ Gothic Branch in Melbourne, a site of significant architectural heritage, sought to implement modern digital communication. The challenge was to introduce cutting-edge digital signage without compromising the building's historic aesthetic or obstructing natural light, requiring a solution that was both innovative and respectful of its iconic design.

How we delivered

The Solution

onQ Digital deployed a bespoke Transparent LED Film solution with a 3.9mm pixel pitch, directly applied to the branch's glass surfaces. This advanced technology, managed by onQCMS, provided a high-resolution, transparent display for dynamic content, ensuring aesthetic harmony with the Gothic architecture while delivering a modern platform for digital engagement.