Digital Shelf Edge Displays
Dynamic digital shelf edge displays for real-time pricing, promotions, and enterprise retail media.
Overview
Digital Shelf Edge Displays are thin, elongated commercial displays mounted on retail shelving to replace traditional paper price strips. Connected to a central enterprise CMS, these digital shelf edge displays update pricing, promotions, and product information in real time. This enables enterprise retailers to communicate dynamically with customers at the point of purchase decision, enhancing the retail media network.
Key Features
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Product features
Replace Static Price Strips with Dynamic Digital Content
onQ's digital shelf edge displays replace static paper price strips with dynamic digital screens that can be updated in real time from a central CMS platform. This eliminates the labour-intensive process of manually replacing paper price strips across thousands of shelf positions, reduces the risk of pricing errors and compliance issues, and enables enterprise retailers to execute promotional pricing strategies with speed and precision that paper-based systems cannot match.
Communicate Promotions and Product Information at the Point of Decision
Digital shelf edge displays enable retailers to communicate far more than just price at the shelf edge. Promotional flags, loyalty pricing, product ratings, nutritional information, allergen alerts, and QR codes linking to extended product content can all be displayed dynamically, providing customers with the information they need to make confident purchase decisions at the exact moment they are evaluating products.
Real-Time Price Synchronisation with POS and ERP Systems
onQ's digital shelf edge display platform integrates with leading POS and ERP systems, enabling automatic price synchronisation that ensures the price displayed at the shelf always matches the price at the checkout. This eliminates a major source of customer complaints and compliance risk, and enables retailers to execute time-sensitive promotional pricing with confidence that all shelf displays will update simultaneously.
Energy-Efficient Technology for Large-Scale Retail Deployment
onQ's digital shelf edge displays use energy-efficient display technology that makes large-scale deployment across thousands of shelf positions commercially viable. Low power consumption reduces operating costs, while long-life commercial display components minimise maintenance requirements and ensure consistent performance throughout the product lifecycle.
Enterprise Applications for Digital Shelf Edge Displays
Digital shelf edge displays deliver the greatest operational benefit to enterprise retailers managing large SKU counts across multiple locations, including supermarkets and grocery chains, pharmacies and health retailers, electronics and technology retailers, liquor retailers, and specialty food and beverage stores. Any retailer spending significant staff time on manual price strip changes will achieve rapid ROI from digital shelf edge display deployment.
Built to Perform in Demanding Retail Environments
Engineered for reliability, our digital shelf edge displays ensure outstanding performance even in high-traffic enterprise environments. Built with durable materials to withstand heavy usage, these commercial displays feature an energy-efficient design that lowers power consumption and reduces operational costs while maintaining superior performance.
Seamless Integration and 24/7 Operation
Choose from versatile shelf-mount options for hassle-free setup across your retail media network. Designed for continuous 24/7 operation without compromising on quality or reliability, these displays transform your retail space into a dynamic, engaging environment that drives sales and enhances the customer experience.
Ready to start a conversation?
Speak with our team about digital signage, CMS software, or retail media infrastructure. We’ll help you scope, design, and deploy the right solution.
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Testimonials
"onQ's team went above and beyond for our first and flagship Australian 1R club. Our signs look incredible and feature heavily on social media - almost every Instagram post we see incorporates these. We are forever grateful to the team for suggesting we instal their transparent LED, and more so for proposing that we supersize this. Beyond the signs, what has impressed us the most is the team. onQ respond to our queries, however big or small, within minutes - even to this day (months after the project has completed). Communication is exceptional. The team is exceptional. We look forward to working with them for years to come."
Amanada Mclean
CEO, 1Rebel Australia
The outcome exceeded expectations and we could not have hoped for a better result. Over and above the fact that our screen looks fantastic, I would like to commend your team on the excellent work and timely manner in which you completed the installation.
Director
Biggin & Scott
"Myles and the OnQ Digital team have been key partners for Bunnings, supporting the launch of our retail media network, Hammer Media. The team delivered our initial screens roll out of 300 screens in 150 Warehouses, on schedule and to budget; their expertise and responsiveness made it a seamless process with minimal impact on store operations. We look forward to working with them as we continue to grow.
James Rogers
Retail Media Product Manager, Bunnings Group
David Jones has been working with onQ for over five years and more recently partnering with onQ on our Retail Media Strategy, with the launch of David Jones Amplify. Myles and the onQ team have been very strategic, responsive, flexible and resourceful in providing solutions for our Retail Media Strategy. I personally have found onQ a fantastic partner, providing excellent pricing and diligent service to all of the key teams at David Jones. I would highly recommend onQ as a partner for any instore digital solution.
James Hollerman
Chief Marketing Officer, David Jones
I would like to extend my appreciation to you and your team regarding the professionalism and overall workmanship displayed during the installation of our screens at Grand Prix Mazda Aspley. I truly believe these screens have provided an added dynamic to both our New Car Showroom and Service Reception areas. I have no hesitation in recommending enQ Digital Group to anybody requiring such services
Luke Camilleri
Dealer Principal, Mazda Australia
MMAL has been working with onQ Digital since early 2023 on the rollout of interactive screens and video walls in our national dealer network. During this time, we have always found onQ to be highly professional and responsive to deal with. onQ consistently meets delivery and installation targets within budget. I can highly recommend onQ Digital as a digital solutions provider.
Vince Lombardo
Manager National Franchise Operations Network Strategy & Operations, Mitsubishi Motors Australia Limited
onQ is a leading technology company to work with, having assisted us in getting our store network onto their digital management platform and a rollout of new digital screens across our business. Their elevated service continues to exceed our expectations, along with always catering to our business needs. All experiences with their friendly team are easy, and enjoyable. Recent times have amplified how powerful digital technology is, allowing our business to be super reactive - thanks for the support onQ!
Mathew Kouvas
POLITIX Marketing Specialist, Country Road Group
The onQ team have been exceptional to work with. Their expertise in retail digital signage and their ability to deliver a consistent, high-quality installation across our national network has been outstanding.
Retail Operations Manager
Witchery
Who's this for?
Supermarkets & Grocery Chains
Replace static shelf labels with dynamic pricing and promotional content that updates in real time across your entire store network.
Pharmacy & Health Retailers
Display product information, pricing, and health promotions at the shelf edge to guide purchase decisions and reduce staff enquiries.
Electronics & Appliance Stores
Highlight product specs, comparisons, and live pricing at the point of consideration to accelerate purchase decisions.
Fashion & Apparel Retailers
Communicate size availability, styling tips, and promotional pricing directly at the product display to increase conversion.
Liquor & Specialty Food Retailers
Showcase tasting notes, origin stories, and promotional pricing at shelf level to differentiate premium products and drive upsell.
Department Stores
Centralise pricing and promotional management across multiple departments with a unified shelf-edge display network managed from one CMS.
Frequesntly Asked Questions
Digital shelf edge displays are slim, elongated screens mounted at the front of retail shelving to replace traditional paper price tags. Connected to a central CMS like onQ CMS, they update pricing, promotions, and product information in real time, delivering dynamic digital signage that influences customer decisions at the point of purchase.
onQ's digital shelf edge displays integrate seamlessly with leading POS and ERP systems to synchronise pricing automatically. This ensures the shelf price matches checkout pricing in real time, reducing customer complaints and compliance risks while supporting accurate, dynamic retail media campaigns managed through onQ CMS.
Digital shelf edge displays can showcase pricing, promotional flags, loyalty offers, product ratings, nutritional details, allergen warnings, QR codes, and other relevant information. This rich content supports customers in making informed purchase decisions directly at the shelf, enhancing the effectiveness of retail media strategies.
The ROI of digital shelf edge displays is driven by reduced labour costs from automating price updates, improved compliance through accurate pricing, and increased revenue via dynamic promotions. Retailers with extensive SKU ranges across multiple locations typically see the quickest payback, benefiting from onQ Digital’s integrated CMS and campaign scheduling capabilities.
Ready to find out more?
Digital Shelf Edge Displays
Talk to onQ Digital's team of Australian digital signage specialists. We'll help you specify, procure, install, and manage the right solution for your environment.
Why Choose onQ Digital?
Australia's most integrated digital signage and retail media partner.
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