Digital Shelf Edge Displays

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Digital Shelf Edge Displays LED hero image by onQ Digital

Dynamic digital shelf edge displays for real-time pricing, promotions, and enterprise retail media.

Digital Shelf Edge Displays

Slim Design icon for digital signage
Slim Profile Design
24 7 Commercial Grade Panel icon for digital signage
24/7 Commercial Grade Panel
Android Solution icon for digital signage
Android Enterprise Solution
Bracket Designed For Shelf icon for digital signage
Custom Shelf Bracket Design
High-Quality Screen icon for digital signage
High-Resolution Display
Easy Data Control icon for digital signage
Centralised CMS Control
Digital Shelf Edge Displays digital signage display by onQ Digital

Product Features

Digital Shelf Edge Displays LED display feature by onQ Digital

Replace Static Price Strips with Dynamic Digital Content

onQ's digital shelf edge displays replace static paper price strips with dynamic digital screens that can be updated in real time from a central CMS platform. This eliminates the labour-intensive process of manually replacing paper price strips across thousands of shelf positions, reduces the risk of pricing errors and compliance issues, and enables enterprise retailers to execute promotional pricing strategies with speed and precision that paper-based systems cannot match.

Communicate Promotions and Product Information at the Point of Decision

Digital shelf edge displays enable retailers to communicate far more than just price at the shelf edge. Promotional flags, loyalty pricing, product ratings, nutritional information, allergen alerts, and QR codes linking to extended product content can all be displayed dynamically, providing customers with the information they need to make confident purchase decisions at the exact moment they are evaluating products.

Real-Time Price Synchronisation with POS and ERP Systems

onQ's digital shelf edge display platform integrates with leading POS and ERP systems, enabling automatic price synchronisation that ensures the price displayed at the shelf always matches the price at the checkout. This eliminates a major source of customer complaints and compliance risk, and enables retailers to execute time-sensitive promotional pricing with confidence that all shelf displays will update simultaneously.

Energy-Efficient Technology for Large-Scale Retail Deployment

onQ's digital shelf edge displays use energy-efficient display technology that makes large-scale deployment across thousands of shelf positions commercially viable. Low power consumption reduces operating costs, while long-life commercial display components minimise maintenance requirements and ensure consistent performance throughout the product lifecycle.

Digital Shelf Edge Displays LED display feature by onQ Digital
Digital Shelf Edge Displays LED display feature by onQ Digital

Enterprise Applications for Digital Shelf Edge Displays

Digital shelf edge displays deliver the greatest operational benefit to enterprise retailers managing large SKU counts across multiple locations, including supermarkets and grocery chains, pharmacies and health retailers, electronics and technology retailers, liquor retailers, and specialty food and beverage stores. Any retailer spending significant staff time on manual price strip changes will achieve rapid ROI from digital shelf edge display deployment.

Built to Perform in Demanding Retail Environments

Engineered for reliability, our digital shelf edge displays ensure outstanding performance even in high-traffic enterprise environments. Built with durable materials to withstand heavy usage, these commercial displays feature an energy-efficient design that lowers power consumption and reduces operational costs while maintaining superior performance.

Seamless Integration and 24/7 Operation

Choose from versatile shelf-mount options for hassle-free setup across your retail media network. Designed for continuous 24/7 operation without compromising on quality or reliability, these displays transform your retail space into a dynamic, engaging environment that drives sales and enhances the customer experience.

Digital Shelf Edge Displays LED display feature by onQ Digital

Specifications

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Testimonials

“The outcome exceeded expectations and we could not have hoped for a better result. Over and above the fact that our screen looks fantastic, I would like to commend your team on the excellent work and timely manner in which you complete the installation.”

Bill Stavrakis

Director, Biggin & Scott

"I would like to extend my appreciation to you and your team regarding the professionalism and overall workmanship displayed during the installation of our screens at Grand Prix Mazda Aspley. I truly believe that these screens have provided an added dynamic to both our New Car Showroom and Service Reception areas."

Luke Camilleri

Dealer Principal, Grand Prix Mazda

“David Jones has been working with onQ for over five years and more recently partnering with onQ on our Retail Media Strategy, with the launch of David Jones Amplify™. Myles and the onQ team have been very strategic, responsive, flexible and resourceful in providing solutions for our Retail Media Strategy”.

James Holloman

Chief Marketing Officer, David Jones

"onQ is a leading technology company to work with, having assisted us in getting our store network onto their digital management platform and a rollout of new digital screens across our business. Their elevated service continues to exceed our expectations, along with always catering to our business needs. All experiences with their friendly team are easy, and enjoyable."

Matthew Kouvas

Project Manager, Politix

"We have been working with onQ for a number of years on both new store projects and digital requirements to the ongoing digital service of screens, content and store support. We have always enjoyed the personal service and knowledge of the team. It goes beyond a client and supplier relationship. I would highly recommend Myles and the onQ team to support your digital screen needs."

Jason Tyrell

Head Of Visual Merchandising, Country Road Group

"onQ’s team went above and beyond for our first and flagship Australian 1R club. Our signs look incredible and feature heavily on social media – almost every Instagram post we see incorporates these.  onQ respond to our queries, however big or small, within minutes – even to this day (months after the project has completed). The team is exceptional. We look forward to working with them for years to come."

Amanda Mclean

CEO, 1Rebel Australia

"I would highly recommend onQ Digital to any other retailer. I have developed a great relationship with onQ Digital, we have worked together across multiple retailers from Country Road Group to Levi Strauss. I appreciate your attention to detail, creative approach to bringing our ideas to life and ensuring we meet our deadlines within budget, Thank you"

Yasmin Lambaraa

Design & Construction Manager

"MMAL has been working with onQ Digital since early 2023 on the rollout of interactive screens and video walls in our national dealer network. During this time, we have always found onQ to be highly professional and responsive to deal with. onQ consistently meets delivery and installation targets within budget. I can highly recommend onQ Digital as a digital solutions provider."

Vince Lombardo

Manager National Franchise Operations

Our Clients

Shelf & Retail

Digital Shelf Edge Displays

Dynamic digital shelf edge displays for real-time pricing, promotions, and enterprise retail media.

Digital Shelf Edge Displays digital signage by onQ Digital
Intro

Overview

Digital Shelf Edge Displays are thin, elongated commercial displays mounted on retail shelving to replace traditional paper price strips. Connected to a central enterprise CMS, these digital shelf edge displays update pricing, promotions, and product information in real time. This enables enterprise retailers to communicate dynamically with customers at the point of purchase decision, enhancing the retail media network.

Key Features
Slim Design icon for digital signage
Slim Profile Design
24 7 Commercial Grade Panel icon for digital signage
24/7 Commercial Grade Panel
Android Solution icon for digital signage
Android Enterprise Solution
Bracket Designed For Shelf icon for digital signage
Custom Shelf Bracket Design
High-Quality Screen icon for digital signage
High-Resolution Display
Easy Data Control icon for digital signage
Centralised CMS Control
Details

Product features

Digital Shelf Edge Displays LED display feature by onQ Digital

Replace Static Price Strips with Dynamic Digital Content

onQ's digital shelf edge displays replace static paper price strips with dynamic digital screens that can be updated in real time from a central CMS platform. This eliminates the labour-intensive process of manually replacing paper price strips across thousands of shelf positions, reduces the risk of pricing errors and compliance issues, and enables enterprise retailers to execute promotional pricing strategies with speed and precision that paper-based systems cannot match.

Communicate Promotions and Product Information at the Point of Decision

Digital shelf edge displays enable retailers to communicate far more than just price at the shelf edge. Promotional flags, loyalty pricing, product ratings, nutritional information, allergen alerts, and QR codes linking to extended product content can all be displayed dynamically, providing customers with the information they need to make confident purchase decisions at the exact moment they are evaluating products.

Digital Shelf Edge Displays LED display feature by onQ Digital

Real-Time Price Synchronisation with POS and ERP Systems

onQ's digital shelf edge display platform integrates with leading POS and ERP systems, enabling automatic price synchronisation that ensures the price displayed at the shelf always matches the price at the checkout. This eliminates a major source of customer complaints and compliance risk, and enables retailers to execute time-sensitive promotional pricing with confidence that all shelf displays will update simultaneously.

Energy-Efficient Technology for Large-Scale Retail Deployment

onQ's digital shelf edge displays use energy-efficient display technology that makes large-scale deployment across thousands of shelf positions commercially viable. Low power consumption reduces operating costs, while long-life commercial display components minimise maintenance requirements and ensure consistent performance throughout the product lifecycle.

Digital Shelf Edge Displays LED display feature by onQ Digital

Enterprise Applications for Digital Shelf Edge Displays

Digital shelf edge displays deliver the greatest operational benefit to enterprise retailers managing large SKU counts across multiple locations, including supermarkets and grocery chains, pharmacies and health retailers, electronics and technology retailers, liquor retailers, and specialty food and beverage stores. Any retailer spending significant staff time on manual price strip changes will achieve rapid ROI from digital shelf edge display deployment.

Digital Shelf Edge Displays LED display feature by onQ Digital

Built to Perform in Demanding Retail Environments

Engineered for reliability, our digital shelf edge displays ensure outstanding performance even in high-traffic enterprise environments. Built with durable materials to withstand heavy usage, these commercial displays feature an energy-efficient design that lowers power consumption and reduces operational costs while maintaining superior performance.

Seamless Integration and 24/7 Operation

Choose from versatile shelf-mount options for hassle-free setup across your retail media network. Designed for continuous 24/7 operation without compromising on quality or reliability, these displays transform your retail space into a dynamic, engaging environment that drives sales and enhances the customer experience.

next steps

Ready to start a conversation?

Speak with our team about digital signage, CMS software, or retail media infrastructure. We’ll help you scope, design, and deploy the right solution.

See it in action

Gallery

What our customers say

Testimonials

"onQ's team went above and beyond for our first and flagship Australian 1R club. Our signs look incredible and feature heavily on social media - almost every Instagram post we see incorporates these. We are forever grateful to the team for suggesting we instal their transparent LED, and more so for proposing that we supersize this. Beyond the signs, what has impressed us the most is the team. onQ respond to our queries, however big or small, within minutes - even to this day (months after the project has completed). Communication is exceptional. The team is exceptional. We look forward to working with them for years to come."

Amanada Mclean

CEO, 1Rebel Australia

1Rebel Gym logo - onQ Digital client
1Rebel Gym digital signage project by onQ Digital Group

The outcome exceeded expectations and we could not have hoped for a better result. Over and above the fact that our screen looks fantastic, I would like to commend your team on the excellent work and timely manner in which you completed the installation.

Director

Biggin & Scott

Biggin Scott logo - onQ Digital client
Biggin Scott digital signage project by onQ Digital Group

"Myles and the OnQ Digital team have been key partners for Bunnings, supporting the launch of our retail media network, Hammer Media. The team delivered our initial screens roll out of 300 screens in 150 Warehouses, on schedule and to budget; their expertise and responsiveness made it a seamless process with minimal impact on store operations. We look forward to working with them as we continue to grow.

James Rogers

Retail Media Product Manager, Bunnings Group

Bunnings logo - onQ Digital client
Bunnings digital signage project by onQ Digital Group

David Jones has been working with onQ for over five years and more recently partnering with onQ on our Retail Media Strategy, with the launch of David Jones Amplify. Myles and the onQ team have been very strategic, responsive, flexible and resourceful in providing solutions for our Retail Media Strategy. I personally have found onQ a fantastic partner, providing excellent pricing and diligent service to all of the key teams at David Jones. I would highly recommend onQ as a partner for any instore digital solution.

James Hollerman

Chief Marketing Officer, David Jones

David Jones logo - onQ Digital client
David Jones digital signage project by onQ Digital Group

I would like to extend my appreciation to you and your team regarding the professionalism and overall workmanship displayed during the installation of our screens at Grand Prix Mazda Aspley. I truly believe these screens have provided an added dynamic to both our New Car Showroom and Service Reception areas. I have no hesitation in recommending enQ Digital Group to anybody requiring such services

Luke Camilleri

Dealer Principal, Mazda Australia

Mazda logo - onQ Digital client
Mazda digital signage project by onQ Digital Group

MMAL has been working with onQ Digital since early 2023 on the rollout of interactive screens and video walls in our national dealer network. During this time, we have always found onQ to be highly professional and responsive to deal with. onQ consistently meets delivery and installation targets within budget. I can highly recommend onQ Digital as a digital solutions provider.

Vince Lombardo

Manager National Franchise Operations Network Strategy & Operations, Mitsubishi Motors Australia Limited

Mitsubishi logo - onQ Digital client
Mitsubishi digital signage project by onQ Digital Group

onQ is a leading technology company to work with, having assisted us in getting our store network onto their digital management platform and a rollout of new digital screens across our business. Their elevated service continues to exceed our expectations, along with always catering to our business needs. All experiences with their friendly team are easy, and enjoyable. Recent times have amplified how powerful digital technology is, allowing our business to be super reactive - thanks for the support onQ!

Mathew Kouvas

POLITIX Marketing Specialist, Country Road Group

Politix logo - onQ Digital client
Politix digital signage project by onQ Digital Group

The onQ team have been exceptional to work with. Their expertise in retail digital signage and their ability to deliver a consistent, high-quality installation across our national network has been outstanding.

Retail Operations Manager

Witchery

Witchery logo - onQ Digital client
Witchery digital signage project by onQ Digital Group
ideal use cases

Who's this for?

Supermarkets & Grocery Chains

Replace static shelf labels with dynamic pricing and promotional content that updates in real time across your entire store network.

Pharmacy & Health Retailers

Display product information, pricing, and health promotions at the shelf edge to guide purchase decisions and reduce staff enquiries.

Electronics & Appliance Stores

Highlight product specs, comparisons, and live pricing at the point of consideration to accelerate purchase decisions.

Fashion & Apparel Retailers

Communicate size availability, styling tips, and promotional pricing directly at the product display to increase conversion.

Liquor & Specialty Food Retailers

Showcase tasting notes, origin stories, and promotional pricing at shelf level to differentiate premium products and drive upsell.

Department Stores

Centralise pricing and promotional management across multiple departments with a unified shelf-edge display network managed from one CMS.

Product Q&A

Frequesntly Asked Questions

What are digital shelf edge displays?

Digital shelf edge displays are slim, elongated screens mounted at the front of retail shelving to replace traditional paper price tags. Connected to a central CMS like onQ CMS, they update pricing, promotions, and product information in real time, delivering dynamic digital signage that influences customer decisions at the point of purchase.

How do digital shelf edge displays integrate with POS systems?

onQ's digital shelf edge displays integrate seamlessly with leading POS and ERP systems to synchronise pricing automatically. This ensures the shelf price matches checkout pricing in real time, reducing customer complaints and compliance risks while supporting accurate, dynamic retail media campaigns managed through onQ CMS.

What content can digital shelf edge displays show?

Digital shelf edge displays can showcase pricing, promotional flags, loyalty offers, product ratings, nutritional details, allergen warnings, QR codes, and other relevant information. This rich content supports customers in making informed purchase decisions directly at the shelf, enhancing the effectiveness of retail media strategies.

What is the ROI of digital shelf edge displays?

The ROI of digital shelf edge displays is driven by reduced labour costs from automating price updates, improved compliance through accurate pricing, and increased revenue via dynamic promotions. Retailers with extensive SKU ranges across multiple locations typically see the quickest payback, benefiting from onQ Digital’s integrated CMS and campaign scheduling capabilities.

next steps

Ready to find out more?

Digital Shelf Edge Displays

Talk to onQ Digital's team of Australian digital signage specialists. We'll help you specify, procure, install, and manage the right solution for your environment.

technical stack experts

Why Choose onQ Digital?

Australia's most integrated digital signage and retail media partner.

Australian Owned & Operated

Over 12 years of experience delivering digital signage solutions across Australia, trusted by leading brands.

Vertically Intergrated Service

From hardware supply to software integration and ongoing managed services, onQ provides a complete end-to-end solution.

Seamless CMS Intergration

All displays integrate effortlessly with the onQ CMS for centralised, real-time content management and control.

National Support and Installation

Professional installation and dedicated support services available across all major Australian cities and regions.

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