Project Case Study

Essendon Lexus, Melbourne

onQ Digital partnered with Essendon Lexus to integrate a premium digital signage solution into their Melbourne showroom's customer lounge. We designed and installed a seamless, high-resolution indoor LED video wall that sits flush within a custom marble-finish architectural feature wall. This installation transforms the lounge into an immersive brand experience, delivering dynamic, high-impact Lexus content while perfectly complementing the dealership's sophisticated aesthetic.

Melbourne, VIC 2026

Essendon Lexus, Melbourne digital signage installation by onQ Digital Group

What was needed

The Challenge

Essendon Lexus required a striking digital centrepiece for their customer lounge that would elevate the luxury automotive experience. The challenge was to integrate a large-format digital display seamlessly into the premium architectural environment - featuring marble finishes, light timber, and decorative elements - without disrupting the sophisticated, relaxing atmosphere of the space.

How we delivered

The Solution

onQ Digital engineered and installed a high-performance indoor LED video wall, custom-fitted to sit perfectly flush within the showroom's marble-finish feature wall. Powered by the onQ CMS, the display delivers crystal-clear, dynamic vehicle and lifestyle content, from NX Plug-in Hybrid campaigns to cinematic brand films. The seamless integration ensures the technology reads as a natural architectural element of the premium lounge rather than a conventional screen.