Digital Signage & Digital Signs Australia

Digital signage delivered end to end

onQ Digital Group designs, supplies, installs and manages digital signs and digital signage for retail, corporate, automotive, hospitality and public environments across Australia. Some projects are national networks. Others are focused store, hotel or venue upgrades, including Sake JR Bourke Street, Quality Hotel Taylors Lakes and Allkinds Bondi. The job is the same in each case: choose the right screen, install it properly, connect it to the CMS and keep it working.

What digital signage includes

You will use different screen types for different jobs. Indoor LCD displays suit menu boards, product promotion and service counters. LED video walls suit lobbies, showrooms and large-format brand moments. Transparent LED suits shopfront windows and glass facades. Interactive screens suit product discovery, wayfinding and self-service. Outdoor digital signs need weather protection, high brightness and planned maintenance access.

Commercial LCD displays

Commercial LCD screens are the backbone of many digital signage networks. They are sharp, cost-effective and reliable for indoor use. onQ specifies commercial panels rather than consumer televisions because digital signs in stores, offices and venues often run for long trading hours and need consistent performance.

LED video walls and LED signage

LED is the right choice when the display needs scale, brightness or a custom shape. BMW Brighton is a useful example. The showroom needed a high-impact screen that could support brand content and vehicle presentation without feeling like a temporary display.

Transparent LED and window displays

Transparent LED turns glass into a display surface while still allowing people to see through the window. onQ has delivered transparent LED for 1Rebel South Yarra and Politix Chadstone.

Interactive kiosks and touchscreens

Interactive digital signs help customers find products, explore ranges, check information or move through a venue. onQ builds kiosks and touchscreens for retail, corporate and public settings where static messaging is not enough.

Outdoor digital signs

Outdoor digital signs need higher brightness, weather-rated enclosures and better thermal control than indoor screens. onQ specifies outdoor displays for drive-throughs, venue signage, public information and outdoor advertising locations.

LCD vs LED: choosing the right display technology

Use case	LCD strength	LED strength	onQ recommendation
Menu boards and service counters	Sharp detail at close range and efficient cost per screen.	Useful only when a larger custom canvas is needed.	Use LCD for most standard menu and counter digital signs.
Retail shop floors	Strong option for product promotion and price messaging.	Stronger for feature zones, entrances and large brand moments.	Combine LCD for everyday digital signage with LED in high-impact zones.
Corporate lobbies	Good for directories and meeting-room information.	Best for large welcome walls and brand films.	Use LED for the hero wall and LCD for functional information.
Shopfront windows	High-brightness LCD can work behind glass in controlled light.	LED and transparent LED hold attention better in bright frontage areas.	Use LED signage or transparent LED when street impact is the priority.
National rollouts	Lower unit cost and simple replacement across many sites.	Best for flagship stores or selected locations.	Build a standard LCD kit, then add LED where the location warrants it.

The onQ digital signage operating model

Stage	What onQ handles	Why it matters
Strategy and site planning	Site audits, display selection, technical specification and rollout planning.	The screen is sized to the room, audience and commercial goal.
Hardware and fabrication	Commercial displays, mounts, enclosures, cabling paths and custom structures.	Digital signs need to look built-in, not bolted on as an afterthought.
Installation and commissioning	National installation, screen setup, testing and handover.	The network launches cleanly and each site follows the same standard.
CMS setup	onQ CMS configuration, playlists, user access, media players and reporting.	Teams can update content without relying on site-by-site manual work.
Support and lifecycle	Remote monitoring, service response, content support and replacement planning.	The network stays useful after the opening week.

Digital signage for key sectors

Retail

Retail digital signage helps stores promote products, guide customers and create stronger brand moments. David Jones, Country Road airport T4, Coles Richmond, 7-Eleven and Allkinds Bondi show the range.

Corporate and education

Corporate and education environments use digital signage for wayfinding, internal communications, visitor messaging and event updates. Macquarie University is a useful example.

Automotive

Dealerships use LED signage, LCD displays and interactive screens to support vehicle launches, service information and brand presentation. BMW Brighton and other automotive projects show why brightness, wall size and finish matter.

Planning a digital signage project

Planning question	Why it matters	Example outcome
Who is the audience?	A commuter, shopper, student and staff member read screens differently.	Shorter copy for high-traffic retail, longer information for campus or corporate spaces.
How close is the viewer?	Viewing distance drives screen size, pixel pitch and content layout.	LCD for close product detail, LED for large walls and long sightlines.
What light is in the space?	Sunlight, glass and reflections can make the wrong display hard to read.	Higher brightness for windows and outdoor areas, standard brightness for controlled interiors.
Who controls content?	A network can fail if no one owns the update process.	Central CMS control with local access only where it helps.
How will support work?	Fault response needs to be planned before launch.	Remote monitoring, spare parts and clear escalation paths.

Integrating digital signage with retail media

Some screen networks begin as customer-experience projects and later become retail media networks. onQ helps clients decide which digital signs are suitable for owned content only and which can become advertising inventory.

Frequently asked questions

Are digital signs and digital signage the same thing?

Yes. Digital signs and digital signage are commonly used to describe the same category of commercial screens, LED displays, kiosks and content-managed display networks.

What is included in a digital signage project?

A complete project usually includes site planning, display specification, mounting, cabling, installation, media players, CMS setup, content scheduling, testing and support.

Should I use LCD or LED for my digital signs?

Use LCD for most indoor screens where close viewing and cost control matter. Use LED signage when you need scale, high brightness, custom sizing or a stronger architectural effect.

Can onQ manage a national digital signage rollout?

Yes. onQ manages single-site projects and national rollouts, including hardware procurement, installation coordination, CMS configuration and ongoing support across Australia.

Can existing screens be connected to onQ CMS?

In many cases, yes. onQ can audit the existing hardware and recommend whether to reuse, upgrade or replace it.

Can digital signage become a retail media network?

Yes. Retail screens can become advertising inventory when they are connected to a CMS with campaign controls, proof-of-play reporting and a clear commercial model.