David Jones - Elizabeth Street, Sydney
onQ Digital partnered with David Jones to extend their retail media infrastructure throughout the Elizabeth Street Sydney flagship. The project supported the David Jones Amplify retail media network, deploying digital signage across the store to create a dynamic advertising and brand content platform for one of Australia's most iconic department stores.
The Challenge
David Jones required additional digital display coverage at their Elizabeth Street flagship to maximise the reach of the Amplify retail media network. The objective was to improve in-store communication and create a dynamic advertising platform that seamlessly integrated with the iconic department store environment.
The Solution
onQ Digital supplied and installed premium commercial displays across key zones within the David Jones Elizabeth Street store. The entire digital signage network was seamlessly integrated with the onQ CMS, providing a centralised platform to manage content and support the Amplify retail media initiative.
Project Highlights
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