How onQ Digital built and operates the multi-sensory retail media infrastructure for Coles Liquor across 900+ stores — combining commercial screens and in-store audio across three store formats from a single CMS.
Overview
Coles Liquor operates one of Australia's largest liquor retail networks, spanning First Choice Liquor, Liquorland, and Vintage Cellars formats across 900+ stores. onQ Digital built and operates the multi-sensory retail media infrastructure for the network, combining commercial screens and in-store audio across all three store formats.
The Challenge
Coles Liquor's three store formats each have distinct physical configurations, customer demographics, and advertising requirements. A retail media solution needed to work across all three formats, deliver consistent brand governance, and enable suppliers to buy multi-sensory campaigns spanning screens and audio.
The Solution
onQ Digital built and operates the multi-sensory retail media infrastructure for Coles Liquor, combining commercial screens and in-store audio across 900+ stores. The solution uses onQ CMS for centralised content and campaign management across all three store formats, with retail media campaign logic enabling supplier advertising campaigns to be managed, scheduled, and reported at campaign level.
The Multi-Sensory Advantage
onQ Digital is one of the only providers in Australia operating screens and in-store audio as a unified channel. For Coles Liquor, this enables liquor suppliers to buy coordinated screen and audio campaigns at a 20–35% CPM premium versus single-channel buys, increasing network yield and advertiser value simultaneously.
