How onQ Digital deployed 300 screens across 150 Bunnings warehouses to launch Hammer Media, Bunnings' national retail media network — on schedule, within budget, with minimal store disruption.
Overview
Bunnings Group operates Australia's largest home improvement retail network, with over 300 warehouses serving millions of customers each week. The launch of Hammer Media, Bunnings' retail media network, required deploying 300 commercial screens across 150 warehouses nationwide, on schedule and with minimal disruption to store operations. onQ Digital delivered the full rollout on time and within budget.
Key Results
| Metric | Outcome |
|---|---|
| Screens deployed | 300 across 150 warehouses |
| Coverage | All Australian states and territories |
| Delivery | On schedule and within budget |
| Store impact | Minimal disruption to store trading operations |
The Challenge
Deploying 300 screens across 150 Bunnings warehouses presented significant logistical challenges. Each warehouse has a unique physical layout, varying levels of existing infrastructure, and operational requirements that limit installation windows. The rollout needed to be coordinated across multiple states and territories simultaneously, with all sites commissioned on schedule and within budget.
The screens also needed to be specified for the demanding warehouse environment: high ambient light, dust, and the physical scale of Bunnings' trading floors required commercial-grade displays with appropriate brightness ratings and robust mounting solutions.
The Solution
onQ Digital designed and managed the full Hammer Media screen rollout, from hardware specification through to installation, commissioning, and handover. The solution combines commercial-grade screens specified for warehouse environments, onQ CMS for centralised content management, and retail media campaign logic for Hammer Media advertiser campaigns.
Client Testimonial
"Myles and the onQ Digital team have been key partners for Bunnings, supporting the launch of our retail media network, Hammer Media. The team delivered our initial screen rollout of 300 screens in 150 warehouses, on schedule and to budget. Their expertise and responsiveness made it a seamless process with minimal impact on store operations. We look forward to working with them as we continue to grow."
James Rogers, Retail Media Product Manager, Bunnings Group
Frequently Asked Questions
Can I manage content across multiple retail store locations?
Yes. onQ CMS allows you to manage content across unlimited screens and locations from a single dashboard, with scheduling, zone-based targeting, and real-time updates — exactly as deployed across Bunnings' 150-warehouse Hammer Media network.
How long does installation take for a retail rollout?
Installation timelines vary by project size. onQ Digital's national team of 1,500+ field service agents can deploy at scale — onQ has completed rollouts of 600+ stores including the full Bunnings Hammer Media rollout within a single campaign window.
Do you offer ongoing support after retail signage installation?
Yes. onQ Digital offers Gold, Silver, and Bronze managed service SLA tiers with 1 to 8 hour response times, remote monitoring, and preventative maintenance — keeping large networks like Hammer Media operating at full performance.
Can in-store screens be used to generate advertising revenue?
Yes. onQ Digital's retail media platform allows you to sell advertising inventory on in-store screens to brands and suppliers, creating a new revenue stream. The Bunnings Hammer Media network is a prime example of this model in action at national scale.
