How onQ Digital has deployed interactive screens and video walls across 160+ Mitsubishi dealer network locations since 2023, transforming the in-dealership customer experience at national scale.
Overview
Mitsubishi Motors Australia Limited (MMAL) operates a national dealer network of 160+ dealerships across Australia. onQ Digital has been deploying interactive screens and video walls across the MMAL dealer network since early 2023, transforming the in-dealership customer experience with premium digital installations.
Key Results
| Metric | Outcome |
|---|---|
| Dealerships transformed | 160+ nationally |
| Hardware | Interactive screens and video walls across the network |
| Delivery | On-schedule and within-budget nationwide |
| Experience | Premium in-dealership customer experience |
The Challenge
Automotive dealerships present unique digital signage challenges. The premium brand environment requires high-quality displays and precise installation. The national scale requires coordinated rollout across hundreds of sites. The technical requirements — including interactive screens for product configuration and video walls for brand communication — require specialist expertise.
The Solution
onQ Digital designed and deployed the digital signage infrastructure for the MMAL dealer network, combining interactive screens for product configuration and customer engagement with video walls for brand communication and model showcasing. The solution uses onQ CMS for centralised content management, enabling MMAL to update content across the full dealer network from a single platform.
Client Testimonial
"MMAL has been working with onQ Digital since early 2023 on the rollout of interactive screens and video walls in our national dealer network. During this time, we have always found onQ to be highly professional and responsive to deal with. onQ consistently meets delivery and installation targets within budget. I can highly recommend onQ Digital as a digital solutions provider."
Vince Lombardo, Manager National Franchise Operations, Mitsubishi Motors Australia Limited
Frequently Asked Questions
Can you manage rollouts across multiple dealership locations?
Yes. onQ Digital specialises in national rollouts and has deployed across 160+ Mitsubishi dealerships simultaneously, with a single project management team coordinating all sites — ensuring consistent quality and on-time delivery across every location.
Do your automotive installations meet OEM brand standards?
Absolutely. onQ Digital works closely with automotive OEMs and their brand teams to ensure all installations comply with franchise standards, including approved hardware specifications, mounting positions, and content guidelines.
What content management options are available for automotive dealerships?
onQ CMS allows dealerships to manage content centrally at a national level while also giving individual dealerships the ability to customise local content within defined brand parameters — ideal for MMAL's national network where brand consistency and local flexibility must coexist.
Do you handle the full dealership installation including cabling and mounting?
Yes. onQ Digital's installation teams handle all aspects including structural mounting, cabling, power, network connectivity, and commissioning — leaving each showroom ready to operate on day one, as delivered across the full MMAL dealer network.
.avif)
