Double Sided LED Display
Capture attention from every angle with premium dual-face LED displays designed for high-traffic enterprise and retail environments.
Overview
The Double Sided LED Display is a premium digital signage unit featuring high-brightness LED panels on two opposing faces, designed for enterprise retail stores, shopping centres, and commercial environments. Integrated seamlessly with the onQ CMS, these commercial displays enable independent content management on each face for targeted messaging. Maximise your retail media network's impact by engaging audiences approaching from both directions with dynamic, multi-site capabilities.
Key Features
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Product features
Dual-Face LED for Maximum Audience Reach
onQ's double sided LED displays feature active LED panels on both faces, delivering simultaneous high-brightness content to audiences approaching from opposite directions. This dual-face design maximises the audience reach of a single display asset, making double sided LED displays the most efficient format for digital signage in retail aisles, shopping centre walkways, and other bidirectional thoroughfare environments.
Independent Content on Each Face for Targeted Messaging
onQ CMS enables independent content scheduling on each face of the double sided LED display, allowing different content to be shown to audiences approaching from different directions. This capability enables retailers and venue operators to deliver targeted messaging based on the direction of customer flow, maximising the relevance and effectiveness of each display face.
High-Brightness LED for Vivid Content in Any Environment
The LED panel technology in onQ's double sided displays delivers higher brightness and contrast than comparable LCD alternatives, ensuring your content looks vivid and impactful in brightly lit retail environments. The superior contrast ratio of LED technology produces deeper blacks and more saturated colours, making product photography and brand imagery look more compelling and attention-grabbing.
Ceiling-Mount and Freestanding Configurations
onQ's double sided LED displays are available in ceiling-mount and freestanding configurations to suit different installation environments and requirements. Ceiling-mount configurations are ideal for retail aisles and shopping centre thoroughfares where floor space is at a premium. Freestanding configurations offer flexibility for placement in open floor areas where ceiling mounting is not possible or practical.
Remote Content Management via onQ CMS
All onQ double sided LED displays integrate with onQ CMS for remote content management. Push content updates, manage playlists, and schedule campaigns across all double sided displays in your network from a single cloud-based dashboard. Independent content scheduling on each face enables targeted messaging for different audience flows within the same space.
Applications for Double Sided LED Displays
onQ's double sided LED displays are deployed in retail store aisles for product promotion and brand messaging, shopping centre thoroughfares for tenant advertising and wayfinding, hotel lobbies and hospitality venues for guest information and event promotion, corporate atriums for internal communications and brand display, and exhibition and event spaces for sponsor and programme content.
Smart Software Integration with onQ CMS
Each double sided LED display is fully integrated with our onQ Digital Signage CMS, giving you central control over your content scheduling, performance analytics, and real-time updates. Update both screens independently or simultaneously with ease.
Advanced Performance Tracking
Monitor your enterprise digital signage network effectively. You can track playback success rates, engagement trends, and content impressions per side to optimise your retail media strategy.
Specification
- Pixel Density (pixel/m2): 409,600
- LED Type: SMD1212
- LED Configuration: SMD 3-in-1
- Module Size: 250x250mm
- Module Resolution: 160x160 pixels
- Standard Cabinet Size: 1000x250mm
- Cabinet Resolution: 640x160 pixels
- Cabinet Weight: 5.5kg/panel
- Cabinet Material: Die-casting aluminium
- Brightness: 600–800 nits
- Refresh Rate: 3,840Hz
- Gray Scale: 16-bit
- Serviceability: Front
- Contrast Ratio: 5000:1
- Colors: 281 Trillion
- IP Rating: IP32
- LED Lifetime: >100,000 hours
- Pixel Density (pixel/m2): 262,144
- LED Type: SMD1515
- LED Configuration: SMD 3-in-1
- Module Size: 250x250mm
- Module Resolution: 128x128 pixels
- Standard Cabinet Size: 1000x250mm
- Cabinet Resolution: 512x128 pixels
- Cabinet Weight: 5.5kg/panel
- Cabinet Material: Die-casting aluminium
- Brightness: 800–1,000 nits
- Refresh Rate: 3,840Hz
- Gray Scale: 16-bit
- Serviceability: Front
- Contrast Ratio: 5000:1
- Colors: 281 Trillion
- IP Rating: IP32
- LED Lifetime: >100,000 hours
- Pixel Density (pixel/m2): 160,000
- LED Type: SMD2121
- LED Configuration: SMD 3-in-1
- Module Size: 250x250mm
- Module Resolution: 100x100 pixels
- Standard Cabinet Size: 1000x250mm
- Cabinet Resolution: 400x100 pixels
- Cabinet Weight: 5.5kg/panel
- Cabinet Material: Die-casting aluminium
- Brightness: 1,200 nits
- Refresh Rate: 3,840Hz
- Gray Scale: 16-bit
- Serviceability: Front
- Contrast Ratio: 5000:1
- IP Rating: IP32
- LED Lifetime: >100,000 hours
- Pixel Density (pixel/m2): 147,456
- LED Type: SMD1515
- LED Configuration: SMD 3-in-1
- Module Size: 250x250mm
- Module Resolution: 96x96 pixels
- Standard Cabinet Size: 1000x250mm
- Cabinet Resolution: 384x96 pixels
- Cabinet Weight: 5.5kg/panel
- Cabinet Material: Die-casting aluminium
- Brightness: 800–1,000 nits
- Refresh Rate: 3,840Hz
- Gray Scale: 16-bit
- Serviceability: Front
- Contrast Ratio: 5000:1
- IP Rating: IP32
- LED Lifetime: >100,000 hours
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Testimonials
"onQ's team went above and beyond for our first and flagship Australian 1R club. Our signs look incredible and feature heavily on social media - almost every Instagram post we see incorporates these. We are forever grateful to the team for suggesting we instal their transparent LED, and more so for proposing that we supersize this. Beyond the signs, what has impressed us the most is the team. onQ respond to our queries, however big or small, within minutes - even to this day (months after the project has completed). Communication is exceptional. The team is exceptional. We look forward to working with them for years to come."
Amanada Mclean
CEO, 1Rebel Australia
The outcome exceeded expectations and we could not have hoped for a better result. Over and above the fact that our screen looks fantastic, I would like to commend your team on the excellent work and timely manner in which you completed the installation.
Director
Biggin & Scott
"Myles and the OnQ Digital team have been key partners for Bunnings, supporting the launch of our retail media network, Hammer Media. The team delivered our initial screens roll out of 300 screens in 150 Warehouses, on schedule and to budget; their expertise and responsiveness made it a seamless process with minimal impact on store operations. We look forward to working with them as we continue to grow.
James Rogers
Retail Media Product Manager, Bunnings Group
David Jones has been working with onQ for over five years and more recently partnering with onQ on our Retail Media Strategy, with the launch of David Jones Amplify. Myles and the onQ team have been very strategic, responsive, flexible and resourceful in providing solutions for our Retail Media Strategy. I personally have found onQ a fantastic partner, providing excellent pricing and diligent service to all of the key teams at David Jones. I would highly recommend onQ as a partner for any instore digital solution.
James Hollerman
Chief Marketing Officer, David Jones
I would like to extend my appreciation to you and your team regarding the professionalism and overall workmanship displayed during the installation of our screens at Grand Prix Mazda Aspley. I truly believe these screens have provided an added dynamic to both our New Car Showroom and Service Reception areas. I have no hesitation in recommending enQ Digital Group to anybody requiring such services
Luke Camilleri
Dealer Principal, Mazda Australia
MMAL has been working with onQ Digital since early 2023 on the rollout of interactive screens and video walls in our national dealer network. During this time, we have always found onQ to be highly professional and responsive to deal with. onQ consistently meets delivery and installation targets within budget. I can highly recommend onQ Digital as a digital solutions provider.
Vince Lombardo
Manager National Franchise Operations Network Strategy & Operations, Mitsubishi Motors Australia Limited
onQ is a leading technology company to work with, having assisted us in getting our store network onto their digital management platform and a rollout of new digital screens across our business. Their elevated service continues to exceed our expectations, along with always catering to our business needs. All experiences with their friendly team are easy, and enjoyable. Recent times have amplified how powerful digital technology is, allowing our business to be super reactive - thanks for the support onQ!
Mathew Kouvas
POLITIX Marketing Specialist, Country Road Group
The onQ team have been exceptional to work with. Their expertise in retail digital signage and their ability to deliver a consistent, high-quality installation across our national network has been outstanding.
Retail Operations Manager
Witchery
Who's this for?
Shopping Centre Operators
Monetise high-traffic corridors with double-sided LED displays that deliver advertising impressions to pedestrians from both directions simultaneously.
Retail Landlords & Property Groups
Maximise media revenue from common areas by deploying double-sided displays that serve two audience streams from a single installation point.
Transport Hubs
Deliver critical passenger information and advertising content to commuters travelling in both directions through airports, stations, and terminals.
Outdoor Advertising Operators
Replace static billboards with high-brightness double-sided LED panels that deliver dynamic, remotely managed content to dual traffic flows.
Entertainment & Sports Venues
Capture attention in concourses and entry points with double-sided LED displays that promote events, sponsors, and in-venue offers from all angles.
Hospitality Precincts
Guide and engage diners, guests, and visitors in hotel corridors, casino floors, and resort walkways with immersive content visible from both sides.
Frequesntly Asked Questions
Double sided LED displays are ideal for environments where audiences approach from two directions, enabling simultaneous communication on both sides. Typical uses include retail aisle-end displays, shopping centre thoroughfares, and freestanding brand installations in open-plan spaces, enhancing visibility and engagement across multiple viewing angles.
onQ's double sided LED displays come in pixel pitches ranging from P2 to P4, optimised for indoor use. These pixel densities provide crisp, high-quality images suitable for close to medium viewing distances commonly found in retail and commercial digital signage applications.
Yes, onQ CMS supports independent content scheduling on each face of double sided LED displays. This capability allows different campaigns or messages to be shown simultaneously to audiences approaching from opposite directions, maximising engagement and retail media effectiveness.
Double sided LED displays from onQ are managed remotely through the onQ CMS, enabling centralised control of content on both faces. Operators can push updates, manage playlists, and schedule campaigns simultaneously on each side via a cloud-based dashboard, eliminating the need for physical access to the displays.
Ready to find out more?
Double Sided LED Display
Talk to onQ Digital's team of Australian digital signage specialists. We'll help you specify, procure, install, and manage the right solution for your environment.
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Australia's most integrated digital signage and retail media partner.
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