Monetization of Digital Screens: Digital Signage Software in 2025
In an increasingly digital world, the monetization of digital screens is transforming how businesses engage with their audiences. As we look ahead to 2025, digital signage software is set to revolutionize the landscape, offering innovative solutions that enhance viewer experience and boost revenue streams.
Imagine a shopping mall with dynamic ads tailored in real-time, or a corporate office where internal communications become vibrant and interactive. These advancements are not just about displaying content—they're about creating immersive experiences that captivate and convert.
onQ Digital is at the forefront of this evolution, offering digital display products and retail media CMS solutions that empower businesses to harness real-time data, target key demographics, and maximize monetization.
The Importance of Monetization in Digital Signage
Digital signage has evolved into a sophisticated platform for interactive advertising and brand engagement. Through onQ Digital’s digital signage solutions, businesses can transform passive screens into revenue-generating assets, leveraging high-traffic areas like retail stores, QSRs, and airports.
onQ CMS enables real-time ad placements, location-based targeting, and the integration of programmatic advertising, making digital signage a measurable and performance-driven channel.
Key Trends in Digital Signage Software for 2025
1. AI & Machine Learning
Artificial Intelligence and ML embedded into onQ’s CMS help tailor content in real-time based on viewer profiles, time of day, or even weather—maximizing ad relevance and ROI.
2. Cloud-Based Management
onQ’s cloud-first platform ensures scalability and control, allowing centralized content updates across hundreds of screens from a single interface. This is vital for multi-location retailers and QSR networks.
3. Interactive Experiences
With onQ Digital’s touch and motion-activated screens, interactivity becomes a tool for deeper engagement, gathering insights while boosting dwell time and conversions.
Innovative Monetization Strategies
Programmatic Advertising Integration: onQ CMS supports third-party ad servers and programmatic platforms, enabling real-time bidding for digital out-of-home (DOOH) inventory.
Dynamic Pricing: Ad slots are priced based on dwell time, screen location, and traffic—just like web or app advertising.
Retail Media Partnerships: onQ helps retailers monetize their in-store networks by onboarding FMCG brands and delivering measurable campaign outcomes.
E-Commerce Integration
With features like QR codes, NFC, and real-time inventory sync, onQ’s digital signage software bridges the gap between in-store and online.
- Promote click-and-collect
- Link directly to PDPs (Product Detail Pages)
- Upsell through tailored recommendations and social proof
The Role of Data Analytics
onQ CMS includes analytics dashboards that measure:
- Viewer dwell time
- Ad impressions
- Conversion tracking
- Foot traffic patterns
With integrations into POS and CRM systems, this data fuels predictive content recommendations and campaign performance metrics.
Real-World Use Cases
1. Retail Network Rollouts A major retailer uses onQ CMS to sell retail media to FMCG brands—resulting in measurable uplift in basket size and brand recall.
2. QSR Menu Boards Dynamic menus adjust by time-of-day, audience segment, or promotions, increasing upsells by 22% in trial locations.
3. Airports and Transit Hubs DOOH networks managed by onQ Digital use dynamic pricing for peak-hour campaigns, maximizing CPMs and advertiser value.
Overcoming Challenges
Deploying a signage network can be costly, but onQ offers end-to-end solutions including:
- Equipment leasing
- Revenue-share models
- Content creation
- Support and maintenance via onQ’s national team
Future Outlook
With onQ Digital’s innovation roadmap, the future of digital signage will include:
- Augmented Reality (AR) overlays
- 5G-powered live content
- Sustainability through e-paper and low-energy LED screens
- Hyper-personalized, AI-driven campaigns
Conclusion
Monetizing digital screens in 2025 is about more than ads—it's about orchestrating impactful, data-driven experiences. With solutions from onQ Digital, businesses can convert every screen into a revenue-generating touchpoint, creating smarter environments and more profitable engagement.
Ready to unlock the value of your screens? Talk to onQ Digital today.
