The health and fitness industry has always been one to push the boundaries of performance and innovation. This sector also hosts a target audience that is more likely to engage with any display campaigns their preferred brand exhibits. This narrative offers gyms and wellness businesses a healthy list of benefits for investing in digital signage for their marketing and operations. In this article, we’re going to run you through a hotlist of some of the top advantages that digital signage can provide for a gym.
Passive Entertainment
Distraction can be an incredibly powerful tool when trying to get through a strenuous exercise routine. Many gyms offer a range of viewing options for customers to utilize while improving their fitness. Gyms owners can choose to stream feeds from various news, sports, or entertainment sites directly to their customer display units. It’s even possible to customize the running times and selectivity of each feed through the power of content management systems. These systems allow users to curate content playlists that run automatically throughout the day. Owners can choose to set specific playing times for headline news, or important sporting events so that their consumers have something to take their minds off their physical endurance.
Provide Motivation and Health Tips
It’s always easier to get through a workout program with the aid of positive motivation. Many gym users opt to exercise without a personal trainer, but can still benefit largely from some form of moral support while exercising. Digital signage provides a reliable platform for gym owners to keep their consumers motivated through strategic display campaigns. Some gyms offer a list of relevant health statistics to show customers the fruits of their labors, which pushes them to push themselves even further, Other businesses choose to display simple messages of motivation or testimonies by poignant sports and fitness figures.
Offer Exclusive Deals
Gym memberships should feel like more than just a monthly debit order to customers. The best gyms know how to make their consumers feel like their loyalty comes with rewards. Smart gym owners can take this concept and use it to their advantage by offering exclusive deals to gym members. There is a long list of incentives that gym owners can offer members and these can be enunciated through a strong digital display campaign. Perhaps you’d like to offer special class rates to gym members or advertise a new on-site activity or feature. Either way, there are fewer mediums for these ambitions that are as effective as digital signage. By offering these exclusive deals to your gym members, you’ll generate the idea that your gym is more of a community than a business - which will drive your customers to come in for their next session.
Information and Direction
The gym can be an overwhelming and confusing experience for some - especially unfit or first-time users. These tensions can often be raised during rush periods when a gym experiences peak foot traffic. Gym owners can help mediate larger crowds with clear and distinct display points of information. Customers generally require some form of a map to navigate through every respective area of a gym’s layout. These displays should also include indicators for elements like the water points, charging stations, and other consumer resources. It’s also incredibly crucial for gyms to provide definitive health and safety guidelines for clear viewing during operation hours. Your customers will appreciate the extra care you take into ensuring their gym experience is safe, clean, and seamless.
Gamification
Gamification is possibly one of the most fun and intriguing concepts to come along in recent times. As the name suggests, the term is used to describe the process of making everyday activities more fun-based to improve engagement. This strategy has been implemented in a vast array of sectors. Certain subways in Europe have turned their staircases into interactive pianos that produce sound when stepped on. Government organizations have designed game-like apps that make it fun to handle tax payments, with extremely positive responses. In any tedious task, the most powerful tool and obstacle is the mind. Gym owners can utilize digital signage to create real-time motivational games that users can exercise to. These types of displays offer an effective balance of entertainment and motivation to help your consumers achieve optimum results from their workout.
Push Brand Presence
Marketers can weave a golden thread of brand presence throughout the display options listed above. With the smart placement of subtle visual elements such as your brand’s colors, fonts, logos, and copy tone - you’ll generate a firm identity in the minds of your gym members. Gym owners would also be wise to make use of digital signage located close to their site of operation to help guide prospective consumers to their business. Ideally, display points should be in areas of high foot traffic, such as highways, public parks, or shopping centers. An effective marketing strategy has to consist of a reliable means of communication, and most gym owners look no further than digital signage for solutions.
Final Thoughts
Digital signage has offered a range of essential benefits to gym owners and members alike. Whether used as a tool for simple communication, motivation, or marketing - digital displays have been proven to streamline operations and save time and resources. Thanks for reading through our list of the benefits of using digital signage in gyms.
